• Loading stock data...
Monday, February 24, 2025

Tonal’s Valuation Could Drop to $500M As Connected Fitness Fades

  • Five months after it was valued at $1.9 billion, Tonal’s valuation has fallen to $500 million as it seeks more funding.
  • Serena Williams and Stephen Curry are among investors in interactive at-home fitness company.
tonal home gym
Tonal

At-home fitness startup Tonal needs a reboot.

The company’s valuation peaked at $1.9 billion in September behind a $100 million funding round. Five months later, Bloomberg is reporting that company’s seeking funds at a valuation of $500 million or less.

Much of the decline can be attributed to the connected fitness trend fizzling — a post-pandemic reality that’s also challenging Peloton.

This news comes after Tonal cut 35% of its workforce last summer. Talk of a potential IPO has quieted in recent months, as well.

Tonal’s investors include LeBron James, Serena Williams, Mike Tyson, and Steph Curry. 

Peloton was in talks to acquire Tonal last year, per Bloomberg.

The leading reason an acquisition didn’t work out was that Peloton — which has failed to turn a profit for eight consecutive quarters — was looking to improve its cash position amid a continued restructuring.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Lurie Not Interested in Celtics; Considering Eagles Stadium Options

The Eagles owner has been reported as a potential Celtics bidder.
Feb 3, 2025; New Orleans, LA, USA; NFL commissioner Roger Goodell speaks during a press conference ahead of Super Bowl LIX at New Orleans Saints Locker Room.

Goodell: 18-Game NFL Season Not on Table Until CBA Talks Begin

Goodell won’t negotiate an 18-game season until collective bargaining talks begin.
Aug 22, 2023; Houston, Texas, USA; Boston Red Sox manager Alex Cora (13) talks with home plate umpire Pat Hoberg as Houston Astros starting pitcher Justin Verlander (35) adjusts his PitchCom device during the second inning at Minute Maid Park.

MLB Fires Umpire Pat Hoberg: Third Gambling Scandal in Under a Year

The league terminates the umpire for failing to uphold the game’s integrity.

Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion

The measurement agency expands its capabilities to count out-of-home viewing.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.
August 13, 2024

Federer’s On Brand Continues Surge, Challenging Sportswear Giants

Earnings weren’t all positive for On, causing a dip in its premarket stock price.
Peloton
May 2, 2024

Peloton Timeline: CEO Changes, Layoffs, Recalls, and Falling Stocks

The company has fallen from grace after roaring success in 2020.
October 18, 2023

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.