• Loading stock data...
Sunday, April 20, 2025

The Big Ten Has Been the Real Winner of the First 12-Team CFP

An all–Big Ten title game is a real possibility—a feat that would be worth more than just bragging rights.

Ohio State Buckeyes do a quick cals drill with the fans prior to the NCAA football game against the Michigan Wolverines at Ohio Stadium in Columbus on Saturday, Nov. 30, 2024.
Adam Cairns/Imagn Images

In the battle between the Big Ten and SEC for college football dominance, the Big Ten is winning. And with multimillion-dollar College Football Playoff payouts, the conference has earned much more than bragging rights. 

The first year of the expansion era began with college football’s super leagues on (almost) equal footing. The Big Ten landed four teams in the bracket: conference champion Oregon and at-large bids Penn State, Ohio State, and Indiana. The SEC notched three, with conference champion Georgia leading the way, and Tennessee and Texas making appearances as well. 

But as the rounds progressed, the SEC’s lone survivor became newcomer Texas. Meanwhile, the Big Ten makes up half of the semifinalists, with mainstays Penn State (playing Notre Dame in Thursday’s Orange Bowl) and Ohio State (facing the Longhorns in Friday’s Cotton Bowl). A decade ago, Ohio State won the first-ever CFP title, and has a chance to plant the Big Ten flag yet again on the first-ever expanded championship.

The Big Ten has earned $40 million in bonuses so far, while the SEC has earned $26 million. The formula comes from the CFP’s new prize money system: Each team earns $4 million for making it into the Playoff, an additional  $4 million for making a quarterfinal, and another $6 million for making a semifinal. (Teams also receive $3 million per game for travel expenses.)

Despite touting a semifinalist and the second-highest prize payout of any league in college sports, the SEC’s performance has sparked consternation among the league’s fan bases—especially as it relates to their worst fear imaginable: an all–Big Ten national championship game. 

“This would really completely change the paradigm of college football … if it’s two Big Ten teams and the Big Ten is ruling the world,” SEC Network host Paul Finebaum said early this week. “I’m not sure what we’re gonna do down here in SEC country but hang our heads.”

The prize money system could throw more salt in the wound if Texas doesn’t win Friday: The two national-championship-bound teams earn $6 million for their conferences (or in Notre Dame’s case, for itself). That means the Big Ten has a chance to rake in $12 million more for an all–Big Ten game next week in Atlanta.

SEC commissioner Greg Sankey has already begun lobbying for amendments to the qualification format and bracket—no doubt spurred by the league’s lack of success this season and criticism from some that Alabama was snubbed. 

Sankey doesn’t just want to have more teams in the postseason next year—he wants his league to dominate the entire event. He’s suggested on multiple occasions that he expects the SEC to earn eight spots: one conference champion, and all seven remaining at-large bids. That’s the maximum amount of bids that any conference can earn.

“What is my objective? I’d love to have eight teams,” he said early in December. “This conference, the Southeastern Conference is unique in our rigor and our depth, and I think that has to be understood and recognized.”

But for now, the league is riding on the success of new member Texas, who may have to beat two Big Ten teams to win the championship. Perhaps sending eight teams to the Playoff is a goal it can hope to achieve next year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 29, 2024; Brooklyn, New York, USA; Las Vegas Aces center A'ja Wilson (22) dribbles the ball against New York Liberty forward Jonquel Jones (35) during game one of the 2024 WNBA Semi-finals at Barclays Center.
PRESENTED BY ISOS CAPITAL

A’ja Wilson’s Star Continues to Rise With Release of Nike Shoe

Shoe deals have picked up alongside growing popularity of the WNBA.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
Jun 12, 2024; Dallas, Texas, USA; NBA TV analyst Charles Barkley talks on set before game three of the 2024 NBA Finals between the Boston Celtics and the Dallas Mavericks at American Airlines Center.

Charles Barkley Will Deny NBC, Amazon Offers to Stick With Turner

Barkley has repeatedly flip-flopped in his career plans in recent years.

Fox Reports Big Sports Profits, Eyes New Streaming Service

Football and baseball helped power surges in company revenue and net income.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
Florida State Seminoles head coach Leonard Hamilton watches his team from the sideline. The Florida State Seminoles hosted the Virginia Tech Hokies for a menÕs basketball game Wednesday, Jan. 29, 2025.

FSU’s Leonard Hamilton to Step Down As NIL Lawsuit Unfolds

Six former FSU men’s basketball players sued Hamilton in December.
Western Oregon women's basketball players allege abuse.
January 30, 2025

Western Oregon Women’s Basketball Players File $28 Million Lawsuit Claiming Coach Abuse

Players say school officials ignored their complaints of physical abuse and bullying.
Oct 26, 2024; Madison, Wisconsin, USA; Wisconsin Badgers cornerback Nyzier Fourqurean (3) celebrates following a tackle during the second quarter against the Penn State Nittany Lions at Camp Randall Stadium.
January 31, 2025

Another Lawsuit Seeks to Challenge the NCAA’s Eligibility Clock

Vanderbilt QB Diego Pavia recently sued the NCAA over similar eligibility standards.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Nov 23, 2024; Kansas City, Missouri, USA; Colorado linebacker LaVonta Bentley (20) during gets set at his position during the 1st quarter between the Kansas Jayhawks and the Colorado Buffaloes at GEHA Field at Arrowhead Stadium.
January 30, 2025

House v. NCAA Objections Highlight Three Major Concerns

It’s not all smooth sailing into college sports’ revenue-sharing era.
January 29, 2025

Shedeur Sanders Sits Out Shrine Bowl Practices, Sparking Speculation

The top NFL Draft prospect is at the Shrine Bowl, but not playing.
The United States Capitol during the certification of votes by Congress making Donald Trump president on Jan. 6, 2025.
January 29, 2025

Why College Football Coaches Are Investing in Federal Lobbying

One issue coaches have been vocal about: the transfer portal.
January 29, 2025

Winning Comes at a Price: Texas and Ohio State Report Record Expenses

The Longhorns reported $325 million in operating expenses last fiscal year.