What challenges are presented when it comes to selling a brand new team, in a brand new stadium, in a city with multiple other professional sports franchises? For Ryan Bishara, Director, Corporate Partnership Strategy, Los Angeles Football Club (LAFC), the challenges were more so opportunities to set themselves apart than anything else.
In the third episode of Shot Callers, Ryan Bishara breaks down how @LAFC plans to leverage their partnership with YouTube in more ways than one, how the club stood out in a crowded sports market, and what advantages they had. pic.twitter.com/XliSkqxvuR
— Front Office Sports (@FOS) May 29, 2018
Thanks to all of their inventory being sold for the first time, Bishara credits the exclusivity to the club’s success in bringing brands and supporters together in ways that were organic and though out.
In a Front Office Sports exclusive, Adam White caught up with Bishara at IEG 2018 to see how LAFC plans to leverage their partnership with YouTube in more ways than one, how the club stood out in a crowded sports market, and what advantages they had.
