Saturday, October 3, 2026

Rob Walton Reportedly Puts Up More Than $4B For Broncos

Denver-Broncos
Walmart Corporate

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Rob Walton, son of late Walmart founder Sam Walton, is reportedly bidding more than $4 billion to buy the Denver Broncos.

Opening bids for the Broncos were reportedly due on Friday and would only be accepted if they were above the $4 billion threshold. The price tag is a mere fraction of Walton’s $70 billion worth, making him a favorite to buy the team.

NFL owners are not allowed to put more than $1 billion in debt on a team and must put down at least 33% of the equity.

A previous report suggests that the team’s final sale will land between $4.5 billion and $5.5 billion.

  • Philadelphia 76ers and New Jersey Devils owner Josh Harris was expected to submit a bid.
  • Reports suggest the NFL was courting Robert F. Smith, the richest Black man in America, to buy the team. 
  • Entertainment Studios’ Byron Allen said he was preparing an offer in February. Allen or Smith would become the league’s first Black owner should either win.

Walton’s brother-in-law is Stan Kroenke, owner of the Los Angeles Rams and former owner of the NBA Nuggets and NHL Avalanche.

A Pretty Penny

The estimated bidding price would make the Broncos sale the highest amount ever paid for an American professional sports team. David Tepper purchased the Carolina Panthers in 2018 for $2.2 billion, and Joe Tsai bought the Brooklyn Nets in 2019 for $2.3 billion.

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Robert Kraft Confirms He Blocked Macklemore From Gillette Shows

The rapper’s performances in New Jersey featured pro-Palestinian messaging.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers wide receiver Mike Evans (5) makes a touchdown catch over Los Angeles Rams cornerback Jaylen Watson (35) in the second half at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images

Netflix’s Australia Game Ties YouTube’s NFL Numbers From Brazil

The subscription streaming service posted an increase in global viewership.
Oct 1, 2023; Houston, Texas, USA; Former Houston Texans JJ Watt speaks to the fans during his Ring Of Honor Ceremony at halftime during the game between the Texans and Pittsburgh Steelers at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports
Opinion

J.J. Watt Wasn’t Better Than Tony Romo—but He Was Good Enough

Watt will remain with CBS’s top team for at least two more weeks.

NFL Kickoff Ratings Dip on Wednesday

Viewership surprisingly fell for the NFL’s season opener.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Mar 28, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez celebrate the team's win over the Phoenix Suns at Target Center

Why Flood of NBA Team Sales Isn’t Slowing

Often it’s less about love of team, more about love of returns.
Tennis - French Open - Roland Garros, Paris, France - May 28, 2026 France's Moise Kouame reacts during his second round match against Paraguay's Adolfo Daniel Vallejo REUTERS/Guglielmo Mangiapane
May 29, 2026

Lawyers Explain Odd Case of Moïse Kouamé’s French Open Prize Money

Kouamé has secured nearly $220,000 by advancing to Round 3 in Paris.
May 24, 2026; Las Vegas, NV, USA; Yoni Andica (COL) during the weightlifting competition at the Enhanced Games at Resorts World Las Vegas. Mandatory Credit:
August 18, 2026

Enhanced Games Parent Company Posts $62M Loss After Debut Event

Enhanced Groups is now focusing on supplements and smaller events.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Oct 12, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) takes the field prior to a game against the Detroit Lions at GEHA Field at Arrowhead Stadium.
October 23, 2025

Can Travis Kelce Save Six Flags?

The NFL star joined an activist investor in pushing for change.
Sep 25, 2025; Boston, MA, USA; Boston Celtics lead owner and governor Bill Chisholm speaks during a press conference at Auerbach Center.
October 22, 2025

The NBA’s Expanding Private-Equity Footprint

There is a PE connection of some kind for 20 of 30 teams.
Oct 5, 2025; New Orleans, Louisiana, USA; Former New Orleans Saints quarterback Drew Brees smiles prior to the game against the New York Giants at Caesars Superdome.
October 21, 2025

Drew Brees Flag Football League Sells to PE Amid Youth Boom

Football ‘N’ America operates 24 flag football leagues across the country.
Christie's
October 21, 2025

Gehrig’s $4M Jersey and the Exploding Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.