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    Asset Class

    The latest in sports finance, investment, and transaction activity.

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    Latest Stories

    Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
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    New Funding Doubles TGL Parent Company Valuation to $1B
    TMRW is the parent company of indoor golf leagues TGL and WTGL.
    by and

    Novig CEO: Sydney Sweeney Ad Puts Us in ‘National Discourse’
    Sweeney got equity in the company, and the racy ad went viral.
    Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
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    Mark Stevens Is Seahawks’ Top Minority Investor
    Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
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    Callaway Content Head, Good Good Marketing VP Out After Ad Fallout
    Neither Callaway’s nor Good Good’s CEO saw the ad before publishing.

    Asset Class Event

    FOS Live
    New York City • September 15, 2026 • 8AM - 1PM

    Sports has become one of the hottest investment opportunities in the global market. Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.

    After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year.

    Join the industry’s most influential power players for high-impact conversations about the deals transforming sports.

    Asset Class is where capital and competition intersect.

    Learn More & Register
    asset class event
    October 16, 2025

    NHL Expansion Fee Soars to $2B As League’s Value Surges
    The buy-in price for the league will more than triple.
    Jason Belzer
    October 17, 2025

    College Sports Is ‘Too Big of an Opportunity’
    Panelists at the Asset Class summit agreed college sports is the next frontier.
    Dave Checketts
    October 17, 2025

    When David Stern Accused Knicks of Circumventing Salary Cap in 1993
    The Knicks walked away clean when accused of cap circumvention in the 1990s.
    Jon Ledecky
    October 17, 2025

    Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’
    Jon Ledecky drew a stark contrast between the two leagues.

    Asset Class Newsletter

    More Newsletters
    New capital is flooding into sports at every level. Asset Class from deals reporter Ben Horney brings you the very latest in sports finance, investment, and transaction activity, straight to your inbox.