FOS Playbook

A conversation with leaders of newsletter-first publishers share how the inbox has evolved into one of the most powerful marketing tools for brands and one of the best channels for developing a stronger relationship with consumers.

A conversation with Nike about the company’s social and environmental impact and how they are tracking against their 2025 targets.

How Nike is both celebrating the black community and continuing the fight against racial inequality through three areas of initiatives.

How organizations are using analytics to measure sports sponsorships and take control over partnership outcomes.

Gain insight into key learnings from the first 6 months of NIL and the billion-dollar market that’s to come.

Learn about the global phenomenon of Esports, the opportunities it presents and how the University of Miami is setting students up for success.

How FTX has positioned itself as one of the leaders in the sports and crypto landscape.

How smart sensor-driven technology is helping venues optimize revenue.

Virtual Leadership Summit for current and former Rising 25 winners

Virtual Gala honoring the Rising 25 Class of 2021.

How to gain advantages in the sports industry through education and networking.

What issues the upcoming NCAA Constitution Convention should consider.

The growth in women’s sport and what it means for marketers

How the country’s top athletic programs keep student-athletes safe in the NIL era.

Two players unknowingly received $252 in their scholarship for a phone jack, which violated the NCAA’s amateurism rules. Years later, the governing body publicly punished the team.

What we’ve learned from the first week of NIL including deals athletes have signed and what legal troubles have arisen

Tips and tricks to increase organizational efficiency through the power of technology.

How creating an end-to-end strategy can create long-term growth.

How branded content has unlocked new revenue sources for sports organizations.