• Loading stock data...
Sunday, February 23, 2025

Noah Lyles Wins Gold, Now He Wants a Signature Shoe

  • Lyles clinches victory in the 100-meter sprint by just five-thousandths of a second.
  • Aiming for historic ‘double,’ Lyles requests a signature sneaker from Adidas.
Kirby Lee-USA TODAY Sports

Noah Lyles is the world’s fastest man. 

The 27-year-old American won a gold medal in the 100-meter sprint Sunday after eking out a win over Jamaica’s Kishane Thompson by just five-thousandths of a second. 

Lyles, who is sponsored by Adidas, was already gaining popularity—and notoriety—prior to Paris not only for his success on the track but also for his brash personality. The win cements him as one of the greatest sprinters of all-time. His gold medal comes with a $50,000 prize, and he had reportedly signed the richest endorsement deal for any runner since Usain Bolt. 

This win, however, should also catapult him into one of sports’ most marketable athletes, and lead to even bigger paydays. One way to get there: A signature sneaker, which he has now told Adidas he wants.

Lyles returns to the track Monday for Round 1 of the 200-meter race, and he has a chance to become the first Olympian since Usain Bolt in 2016 to win both the 100-meter and 200-meter events, known as the “double.” He achieved his first “double” at the 2023 World Athletics Championships.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 2, 2025; Orlando, FL, USA; AFC wide receiver Brian Thomas Jr. of the Jacksonville Jaguars (7) carries the ball against NFC return specialist KaVontae Turpin of the Dallas Cowboys (9) during the 2025 Pro Bowl Games at Camping World Stadium.

NFL Pro Bowl Ratings Drop Again Despite Flag Football Push

ABC, ESPN, and Disney XD drew 4.7 million viewers for Sunday’s simulcast.

Lurie Not Interested in Celtics; Considering Eagles Stadium Options

The Eagles owner has been reported as a potential Celtics bidder.
Feb 3, 2025; New Orleans, LA, USA; NFL commissioner Roger Goodell speaks during a press conference ahead of Super Bowl LIX at New Orleans Saints Locker Room.

Goodell: 18-Game NFL Season Not on Table Until CBA Talks Begin

Goodell won’t negotiate an 18-game season until collective bargaining talks begin.
Aug 22, 2023; Houston, Texas, USA; Boston Red Sox manager Alex Cora (13) talks with home plate umpire Pat Hoberg as Houston Astros starting pitcher Justin Verlander (35) adjusts his PitchCom device during the second inning at Minute Maid Park.

MLB Fires Umpire Pat Hoberg: Third Gambling Scandal in Under a Year

The league terminates the umpire for failing to uphold the game’s integrity.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
Sep 29, 2024; Brooklyn, New York, USA; Las Vegas Aces center A'ja Wilson (22) dribbles the ball against New York Liberty forward Jonquel Jones (35) during game one of the 2024 WNBA Semi-finals at Barclays Center.

A’ja Wilson’s Star Continues to Rise With Release of Nike Shoe

Shoe deals have picked up alongside growing popularity of the WNBA.
Doncic and Davis
February 2, 2025

Mavs, Lakers Swap Luka Doncic for Anthony Davis in League-Shaking Deal

Other picks and players are on the move in the seismic deal.
Dec 8, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers head coach Mike Tomlin (left) and Cleveland Browns defensive end Myles Garrett (95) talk after playing at Acrisure Stadium.
February 3, 2025

Myles Garrett Seeks Trade Ahead of Massive Extension Coming

The Browns star asked for a trade Monday after a 3–14 season in Cleveland.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
January 31, 2025

NBA’s Bet on Victor Wembanyama Validated by Early All-Star Selection

Wembanyama is in his second season.
Cincinnati Reds shortstop Elly De La Cruz (44) plays a ground ball off the bat of Pittsburgh Pirates second base Nick Yorke (38) in the second inning of the MLB National League Game between the Cincinnati Reds and the Pittsburgh Pirates at Great American Ball Park in downtown Cincinnati on Sunday, Sept. 22, 2024. The Pirates led 1-0 after four innings.
January 30, 2025

MLB Betting on Elly De La Cruz As a Future Face of..

The 23-year-old phenom is featured in two new marketing campaigns.
Jan 30, 2025; Washington D.C., USA; An Alexandria Fire Department crew departs the Metropolitan Police Department Harbor Patrol facility on its way to the site of the crash between an American Airlines passenger jet and an Army Black Hawk helicopter above Ronald Reagan Washington National Airport in Arlington, VA., on Jan. 29, 2025..
January 30, 2025

U.S., Russian Figure Skaters Killed in Washington Plane Crash

The skaters were returning to Washington from a camp in Kansas.