• Loading stock data...
Tuesday, March 10, 2026

Indianapolis 500 Brings in 325,000 Fans, Record Purse

  • The Indianapolis 500 had its second-best attendance in 20 years.
  • It was the first time since 2019 that the event was fully open to fans.
Indianapolis-500
Mark J. Rebilas-USA TODAY Sports

The Indianapolis 500 came roaring back on Sunday, welcoming 325,000 fans.

The race was the first since the start of the pandemic in which the Indianapolis Motor Speedway was open to fans without any restrictions.

While it remains uncertain whether the rising popularity of Formula 1 in the U.S. will hurt or lift U.S.-based racing series such as IndyCar, the showing demonstrated resilience for the flagship event.

  • The crowd was the second-largest in 20 years, behind only the 100th running of the race in 2016.
  • The venue has 250,000 permanent seats and can accommodate around 350,000.
  • The Indy 500 allowed 135,000 fans last year, and none in 2020.

The event was blacked out on local television broadcasts in an effort to boost ticket sales, but all fans were able to watch on NBC’s streaming service, Peacock. NBC attempted to comply with the blackout but was unable to devise a technological solution to exclude a geographical area that small.

Record Prize

Indy 500 winner Marcus Ericsson, who came to Indy from F1, took home $3.1 million, a record top prize for the event. Second place Pato O’Ward earned $1 million, which was among the highest totals for a runner-up.

Average driver winnings reached $485,000.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.

Featured Today

PWHL arena

PWHL’s Sophomore Year Booms in Canada, Has Room to Grow in U.S.

Attendance is up 30% from last year, the league says.
January 24, 2025

Once Abandoned, Portland Is Regaining Its Place in the WNBA

The next WNBA team is springing up in a once-deserted market.
October 17, 2011; East Rutherford, NJ, USA; New York Jets fan fireman Ed during the first half against the Miami Dolphins at the New Meadowlands Stadium.
January 24, 2025

Superfandom Is a Lifestyle, Business—and Thorn in Some Teams’ Sides

Rabid fandom has perks—sometimes to the frustration of teams and leagues.
Jeremiah Smith
January 22, 2025

Ohio State’s Title Isn’t As Simple As $20 Million in NIL

Three lessons from the Buckeyes’ title beyond “pay the best players.”
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
October 17, 2024

Netflix Shares Rise on Strong Earnings As Christmas NFL Games Lie Ahead

The next two months will include the Tyson-Paul fight and the NFL Christmas Day games.
September 21, 2024

Fanatics’ NHL Jersey Plan

The sports merchandising giant rolls out four tiers of redesigned NHL jerseys.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.