Each pack of Big League Chew gum will contain the Hall of Fame logo on the slugger’s sleeve, as well as a banner atop each pack.
Admit it: you were nine years old, and the act of pulling shreds of bubble gum from a pack and pretending it was tobacco was the coolest thing in the world.
You were probably on a baseball or softball diamond somewhere, or maybe in the dugout, when teammates clamored for “just a tiny piece” of your coveted Big League Chew.
The best flavor was either watermelon or sour apple, a fact that Chewers everywhere agree is undisputed. If you liked grape, you were a little weird.
You might’ve run to the snack shack after your Little League game to grab a pouch, only to walk away broken hearted when you learned they had sold out. And for reasons that only added to the mystique, you never could find it at the grocery store. It was like the only place that sold Big League Chew was that snack shack, adding to the allure of those tantalizing shreds.
“The image of your favorite major league player or your own teammate happily blowing a bubble in the dugout or intensely working his or her gum during a pressure-packed moment are part of every fan’s baseball memories.”
The nostalgia that surrounds Big League Chew is shared by more than just your teammates and you, but also the baseball community. Few companies have become as enmeshed with the baseball fabric as Big League Chew, and the National Baseball Hall of Fame has taken notice.
The same place that houses plaques of Hank Aaron, Babe Ruth, and Walter Johnson will now showcase Big League Chew, through fan engagement in the Hall’s youth Discovery Tours and its signature events. On Memorial Day Weekend, the Hall and Big League Chew will host a bubble-blowing contest.
“We are proud to partner with Big League Chew to connect our visitors with a baseball tradition enjoyed by children and adults, alike,” said Jeff Idelson, President of the National Baseball Hall of Fame and Museum in a statement. “The image of your favorite major league player or your own teammate happily blowing a bubble in the dugout or intensely working his or her gum during a pressure-packed moment are part of every fan’s baseball memories.”
Each pack of Big League Chew gum will contain the Hall of Fame logo on the slugger’s sleeve, as well as a banner atop each pack, proclaiming Big League Chew as “The Hall of Fame Bubble Gum.”
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Big League Chew began in the dugout of the Portland Mavericks in 1977, when founder Rob Nelson thought it would be fun to have bubble gum in a pouch. Teammate Jim Bouton found a company willing to make the gum, and 800 million pouches later, their gum has become part of baseball immortality.
The Hall of Fame, meanwhile, first opened their doors on June 12, 1939. Generations have passed through the hallowed halls, taking in the lore of baseball’s greatest. For many, the Hall symbolizes a bond between father and son; the passing of the game through generations.
The Hall of Fame and Big League Chew is a natural match. The iconic gum that holds indelible reminders of childhood is now paired with the one museum filled with childhood heroes. It’s almost as if chewing the gum while walking through the Hall should be a requirement.
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“We are excited to connect with baseball fans and families who grew up chewing Big League Chew and together, we look forward to providing fans of all ages with memories that will last a lifetime,” said Nelson.
And if you’re lucky, you just mind find pouches at the Hall of Fame gift shop — almost as good as the Little League snack shack.
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