• Loading stock data...
Sunday, February 23, 2025

Alex Morgan to Retire After Reshaping U.S. Women’s Soccer

  • Morgan was influential in both the U.S. Soccer and NWSL collective bargaining agreements.
  • She has also invested in sports tech and media companies. 
Denis Poroy-USA TODAY Sports

Alex Morgan is hanging up her cleats. 

One of the greatest soccer players in U.S. history, the 35-year-old announced her retirement in an emotional video posted Thursday morning. She also said she was pregnant with her second child. Her last NWSL game will be Sunday with the San Diego Wave. 

“It has been a long time coming, and this decision wasn’t easy, but at the beginning of 2024 I felt in my heart and soul that this was the last season that I would play soccer,” Morgan said in the announcement. 

Morgan helped lead the U.S. women’s national soccer team to a gold medal at the 2012 Olympics and two World Cup titles in 2015 and 2019. She was both an influential figure in the growth of American soccer and one of the most marketed athletes in U.S. sports. She also led the Portland Thorns to the NWSL title in 2013, the league’s first season. 

She had endorsements with major companies such as Nike, Coca-Cola, and McDonald’s, and she was often reported to be the highest-paid American women’s soccer player, largely because of her endorsements. Like many star athletes of her generation, Morgan turned entrepreneurial later in her career, cofounding the women’s media company Togethxr and investing in an array of companies.

While Morgan racked up deals off the pitch, she was enormously influential in the improvement of working conditions both on the USWNT and in the NWSL. The lawsuit started in 2016, and, during its six years of legal battle, Morgan became co-captain of the women’s team alongside Carli Lloyd and Megan Rapinoe from 2018 to 2020. After a years-long legal battle, U.S. Soccer now pays its men’s and women’s teams equally.

“I think it was just extremely motivating to see organizations and employers admit their wrongdoing, and us forcing their hand in making it right,” Morgan said when the settlement was announced. “The domino effect that we helped kick-start — I think we’re really proud of it.”

In December, Morgan was highly critical of the NWSL expansion draft, saying it “should not exist.”

“If you reach free agency and choose the club and city you want to play for, you deserve the [opportunity] to see that through,” Morgan said on her Instagram story at the time. 

The NWSL recently announced it was abolishing its draft and limiting trades in its new CBA, which showed the power of Morgan’s influence, even in her career’s twilight. Morgan hailed the new CBA as the first of its kind in North American sports and was one of five players in the room for the negotiations. 

“Not having a draft, although exciting in the moment, to be able to choose where you want to live, where you want to play, with all considerations of reproductive rights, tax laws, culture and facilities and everything within a team in a state that’s provided, it’s so important for the player to have that power back and to be able to choose,” Morgan told Good Morning America.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 29, 2024; Brooklyn, New York, USA; Las Vegas Aces center A'ja Wilson (22) dribbles the ball against New York Liberty forward Jonquel Jones (35) during game one of the 2024 WNBA Semi-finals at Barclays Center.

A’ja Wilson’s Star Continues to Rise With Release of Nike Shoe

Shoe deals have picked up alongside growing popularity of the WNBA.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
Jun 12, 2024; Dallas, Texas, USA; NBA TV analyst Charles Barkley talks on set before game three of the 2024 NBA Finals between the Boston Celtics and the Dallas Mavericks at American Airlines Center.

Charles Barkley Will Deny NBC, Amazon Offers to Stick With Turner

Barkley has repeatedly flip-flopped in his career plans in recent years.
Feb 2, 2025; Orlando, FL, USA; AFC wide receiver Brian Thomas Jr. of the Jacksonville Jaguars (7) carries the ball against NFC return specialist KaVontae Turpin of the Dallas Cowboys (9) during the 2025 Pro Bowl Games at Camping World Stadium.

NFL Pro Bowl Ratings Drop Again Despite Flag Football Push

ABC, ESPN, and Disney XD drew 4.7 million viewers for Sunday’s simulcast.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
Dec 8, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers head coach Mike Tomlin (left) and Cleveland Browns defensive end Myles Garrett (95) talk after playing at Acrisure Stadium.

Myles Garrett Seeks Trade Ahead of Massive Extension Coming

The Browns star asked for a trade Monday after a 3–14 season in Cleveland.
January 31, 2025

NBA’s Bet on Victor Wembanyama Validated by Early All-Star Selection

Wembanyama is in his second season.
Doncic and Davis
February 2, 2025

Mavs, Lakers Swap Luka Doncic for Anthony Davis in League-Shaking Deal

Other picks and players are on the move in the seismic deal.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Cincinnati Reds shortstop Elly De La Cruz (44) plays a ground ball off the bat of Pittsburgh Pirates second base Nick Yorke (38) in the second inning of the MLB National League Game between the Cincinnati Reds and the Pittsburgh Pirates at Great American Ball Park in downtown Cincinnati on Sunday, Sept. 22, 2024. The Pirates led 1-0 after four innings.
January 30, 2025

MLB Betting on Elly De La Cruz As a Future Face of..

The 23-year-old phenom is featured in two new marketing campaigns.
Jan 30, 2025; Washington D.C., USA; An Alexandria Fire Department crew departs the Metropolitan Police Department Harbor Patrol facility on its way to the site of the crash between an American Airlines passenger jet and an Army Black Hawk helicopter above Ronald Reagan Washington National Airport in Arlington, VA., on Jan. 29, 2025..
January 30, 2025

U.S., Russian Figure Skaters Killed in Washington Plane Crash

The skaters were returning to Washington from a camp in Kansas. 
January 29, 2025

Neymar’s Saudi Stint Is Over: 1 Goal, 7 Games, More Than $200..

He tore his ACL and injured his hamstring while on Al Hilal.