• Loading stock data...
Sunday, February 23, 2025

WNBA Smashes Ratings Record With Competitive All-Star Game

  • It beat the previous All-Star ratings record by roughly two million viewers. 
  • The game was the most-watched WNBA game on any ESPN network.
Syndication: Arizona Republic

The WNBA’s hot streak continues into its Olympic break. 

Saturday’s All-Star Game in Phoenix between Team USA and Team WNBA drew a record 3.44 million viewers, more than double the previous mark of 1.44, which was set in 2003 when the game took place at Madison Square Garden. 

The game’s rating is the most-watched WNBA event on any ESPN network and the third-most-watched WNBA game ever, with the top two coming on the league’s debut weekend in 1997, according to Sports Media Watch.

The game was unusually compelling by all-star standards, as a Team WNBA led by non-Olympians took on the U.S. national team. Arike Ogunbowale, who has said she withdrew her name from the USA team pool because she wouldn’t be selected over “politics,” led Team WNBA with 34 points in a 117–109 win. Team WNBA also had the novelty of Caitlin Clark—another Olympic snub—and Angel Reese playing together.

Before this season, the WNBA had not hit the one million viewership mark in 16 years, according to Sports Media Watch. Now it hits seven-figure numbers regularly. 

The blockbuster ratings come on the heels of the NBA agreeing to media-rights deals reportedly worth $2.2 billion over 11 years for the WNBA. Despite being a record for the league, both the WNPBA and former standouts such as Cheryl Miller, who coached Team WNBA, have blasted the deal compared to the $76 billion the NBA got from its new package. 

With the Paris Olympics starting Wednesday, the league is now on hiatus until Aug. 15. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 29, 2024; Brooklyn, New York, USA; Las Vegas Aces center A'ja Wilson (22) dribbles the ball against New York Liberty forward Jonquel Jones (35) during game one of the 2024 WNBA Semi-finals at Barclays Center.

A’ja Wilson’s Star Continues to Rise With Release of Nike Shoe

Shoe deals have picked up alongside growing popularity of the WNBA.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
Jun 12, 2024; Dallas, Texas, USA; NBA TV analyst Charles Barkley talks on set before game three of the 2024 NBA Finals between the Boston Celtics and the Dallas Mavericks at American Airlines Center.

Charles Barkley Will Deny NBC, Amazon Offers to Stick With Turner

Barkley has repeatedly flip-flopped in his career plans in recent years.
Feb 2, 2025; Orlando, FL, USA; AFC wide receiver Brian Thomas Jr. of the Jacksonville Jaguars (7) carries the ball against NFC return specialist KaVontae Turpin of the Dallas Cowboys (9) during the 2025 Pro Bowl Games at Camping World Stadium.

NFL Pro Bowl Ratings Drop Again Despite Flag Football Push

ABC, ESPN, and Disney XD drew 4.7 million viewers for Sunday’s simulcast.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.

Fox Reports Big Sports Profits, Eyes New Streaming Service

Football and baseball helped power surges in company revenue and net income.
February 3, 2025

Michael Johnson’s New Track League Gets Boost With Media Deal

Noah Lyles said he wasn’t committing until a media deal was announced.
A Fox Sports camera records on the sideline prior to the NCAA football game between the Ohio State Buckeyes and the Nebraska Cornhuskers at Ohio Stadium in Columbus on Saturday, Oct. 26, 2024.
February 3, 2025

Fox Sports Suspends Exec Accused of Sexual Misconduct: NYT

Dixon is a defendant in two lawsuits filed by former Fox Sports employees.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
February 3, 2025

Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion

The measurement agency expands its capabilities to count out-of-home viewing.
February 2, 2025

Will Chiefs-Eagles Set Another Super Bowl TV Ratings Record?

Fox drew 115 million viewers for the same matchup two years ago.
February 2, 2025

Goodell’s Press Conference Still in Smaller Quarters, Big Topics Loom

Topics like an 18th regular-season game will likely dominate Goodell’s discussion.
January 30, 2025

Comcast Stock Falls, but Peacock and Sports Rights Provide Hope

Revenue grows at Peacock while TV, internet subscriptions slide again.