• Loading stock data...
Wednesday, April 15, 2026

Walmart Heir Rob Walton Agrees to Buy Broncos For Record $4.65B

  • Deal still requires NFL approval, although it is expected Walton will get the OK by the start of the season.
  • Walton beat our three other groups who submitted second-round bids for the Broncos.
Denver-Broncos
Walmart Corporate

Walmart heir Rob Walton and his family were the winning bidders for the Denver Broncos. 

The team announced late Tuesday night that the Broncos had entered into a sales agreement with Walton, the head of an ownership group that includes his daughter Carrie Walton Penner and her husband Greg Penner.

A source with knowledge of the sale confirmed to Front Office Sports the group agreed to pay $4.65 billion, a record price for a North American pro sports franchise. 

The Walton group was among four that put in second-round bids ahead of Monday’s deadline. Walton, worth an estimated $59.1 billion, shouldn’t have a problem coming up with the nearly $1.4 billion — 30% of the purchase price — in cash as required by the NFL. 

Investment executive Mellody Hobson “agreed to join the ownership group,” according to a statement issued by the Broncos. It wasn’t announced how big of a slice Hobson will own. 

“We are thrilled to be selected to move forward with the purchase of the Denver Broncos! Carrie, Greg and I are inspired by the opportunity to steward this great organization in a vibrant community full of opportunity and passionate fans,” the ownership group said in a statement. 

The sale will need approval from the NFL Finance Committee and then 75% of league ownership. It’s expected that there would be a special meeting scheduled to make it possible for the team to change hands officially before the start of the season. 

The sale price is second only to last month’s $5.4 billion sale of the Premier League’s Chelsea FC to an American group led by Todd Boehly. Boehly actually submitted a first-round bid, but wasn’t among the final four bids. 

Outside Walton, the final bidders were Josh Harris, founder of the entertainment group that owns the Philadelphia 76ers and New Jersey Devils, Clearlake Capital co-founder Jose E. Feliciano and  United Wholesale Mortgage CEO Mat Ishbia. 

The death of longtime Broncos owner Pat Bowlen — who was in declining health before he passed in 2019 — led his trust to run the team. His heirs could not come to an agreement on the future of the team.

After a court cleared the way for the team to be sold in December, the trust hired Allen & Co. to handle the auction a month later.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 30, 2026; Phoenix, AZ, USA; NFL insider reporter

How Ian Rapoport, Daniel Jeremiah Fit in ESPN’s Plans

ESPN has high hopes for two of NFL Network’s biggest stars.
Dec 22, 2024; Paradise, Nevada, USA; NFL line judge Robin DeLorenzo (134) gestures during the game between the Jacksonville Jaguars and the Las Vegas Raiders Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Fired Female NFL Ref Sues League for Unfair Treatment

Robin DeLorenzo is accusing the NFL of gender-based scrutiny.
Nov 23, 2025; Green Bay, Wisconsin, USA; Green Bay Packers defensive end Micah Parsons (1) celebrates after sacking Minnesota Vikings quarterback J.J. McCarthy (9) (not pictured) during the game at Lambeau Field. Mandatory Credit: Jeff Hanisch-Imagn Images

As Concussions Rise, NFL Shifts Focus to Face Masks

The league is looking to improve an oft-overlooked piece of equipment.
Feb 27, 2026; Indianapolis, IN, USA; The NFL Network logo on the field during the NFL Scouting Combine at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Business as Usual at NFL Network as ESPN Era Begins

There were no noticeable on-air changes for NFL Network on Wednesday.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.