Saturday, October 3, 2026

What We’ve Learned From Studying NFL Ratings | Jay Paterno on James Franklin Firing, Changing CFB Tides

The NFL is having one of its strongest seasons in decades as ratings hit historic highs in the United States and abroad. From massive viewership for Chiefs-Bills to the league’s London, Germany, and Madrid expansion push, the NFL continues to build global momentum. Front Office Sports writer David Rumsey breaks down why this season is rewriting the record books and how the Cowboys-Chiefs Thanksgiving matchup could challenge all-time regular-season viewership. Meanwhile, Front Office Sports reporter Colin Salao details the relationship and actions between US congress and Adam Silver over the betting scandal.

Plus, college football is entering one of the wildest coaching cycles in years, with buyouts soaring past $1 billion since the CFP era began. Former Penn State assistant coach and current trustee Jay Paterno joins us to explain why the transfer portal, NIL era, fan impatience, and massive contracts are reshaping the sport. He also shares insight into Penn State’s coaching future, the challenge of defining success in modern college football, and how potential congressional action could change the NCAA’s future.

A new weeknight TV show breaking down the business and culture of sports, premiering September 14th.

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