Friday, September 18, 2026

Inside the AUSL’s Explosive Growth

Athletes Unlimited CEO Jon Patricof joins Margaret Fleming of Front Office Sports to discuss:

  • Pausing basketball and volleyball to focus entirely on softball
  • Record TV audiences and sellouts across the AUSL’s six markets
  • New investment from former Intel president Renee James
  • Preparing the league for a huge Olympic softball moment
  • Signing star rookie NiJaree Canady after contract negotiations

A new weeknight TV show breaking down the business and culture of sports, premiering September 14th.

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