• Loading stock data...
Wednesday, April 15, 2026

The Improbability of UCLA’s Incredible Upset Win Against Penn State

Before UCLA beat Penn State, donors weren’t just fed up with losses. They criticized athletic director Martin Jarmond for his NIL strategy, spending despite a deficit, and hiring missteps.

Oct 4, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) passes the ball during the fourth quarter against the Penn State Nittany Lions at Rose Bowl.
Kiyoshi Mio-Imagn Images

On Saturday, UCLA pulled off the biggest upset of the college football season, beating then-No. 7 ranked Penn State 42-37.

It was the first time since 1985 that a winless 0-4 program had beaten a top-10 team. 

The feat wasn’t just improbable because of the circumstances on the field. It was improbable because of the circumstances off the field: a coaching staff in disarray, an athletic department saddled with debt, a lackluster NIL strategy, and an athletic director who had lost the trust of fans and donors.

One win can’t erase the structural problems UCLA faces. But it can perhaps buy time—in case players were considering transferring, or if the university was considering firing athletic director Martin Jarmond.

UCLA kicked off the 2025 season after a dismal 5-7 season last year under first-time head coach DeShaun Foster. The Bruins had been embroiled in off-season drama in order to obtain their new quarterback, Nico Iamaleava, who had abruptly left Tennessee after reports surfaced that his handlers were attempting to renegotiate his massive NIL (name, image, and likeness) contract. Iamaleava settled for a contract for millions less than what he would have made at Tennessee.

The Bruins went winless for four straight games. After the third, the athletic department fired Foster and promoted Tim Skipper to interim head coach—setting off a string of coaching staff resignations, an open transfer portal, and news that a mounting number of recruits decided to decommit.

Fans and donors have also begun to call for Jarmond’s firing, who had fallen out of favor since he secured a Nike partnership that brought the Jordan brand to UCLA and a bid for the Bruins to join the Big Ten. The list of grievances, according to an LA Times report: not firing previous head coach Chip Kelly and fumbling the hiring of his replacement; spending big despite a $219.6 million athletic department deficit over six years; and failing to promote a good NIL strategy. (One group of angry fans commissioned a truck to be driven through the Westwood campus to call for his firing two weeks ago.) 

When kickoff came on Saturday at the Rose Bowl, the scene was brutal.

Only about 39,000 fans had shown up, not even coming close to filling a Rose Bowl, which has capacity near 90,000. Overhead, a plane flew a banner calling for Jarmond’s firing. The team was led by a quarterback who appeared to have made a huge mistake by leaving Tennessee.

Skipper was only in his second game. Offensive coordinator Jerry Neuheisel had been a tight ends coach just four days earlier—his job is so new that as of Monday morning, his bio on UCLA’s website still read “assistant head coach, tight ends.”

Despite all this, the Bruins jumped out to an early 10-0 lead thanks to a touchdown drive and onside kick recovery that ballooned to 27-7 at halftime. The Bruins held on against a potential comeback by the Nittany Lions for a 42-37 win. Iamaleava redeemed himself too with five touchdowns.

Neuheisel, a former UCLA quarterback himself and longtime coach considered a Bruins institution, was showered with Gatorade and hoisted onto the shoulders of his players. Skipper later described the scene in the locker room as akin to Mardi Gras. The players even cheered Jarmond, who presented the game ball to Skipper postgame.

The Bruins face off against an unranked Michigan State program on Saturday—perhaps another opportunity to turn their season around.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 29, 2025; Montreal, QC, Canada; Maya Joint (AUS) reacts after scoring a point against Leylah Fernandez (CAN) in first round play at IGA Stadium.

NCAA Proposes Prize Money Rule Change After Landmark Settlement

The change would allow players to accept prize money without affecting eligibility.
Mar 29, 2026; Washington, DC, USA; UConn Huskies guard Braylon Mullins (24) celebrates after making the game-winning three-point basket against the Duke Blue Devils in the second half during an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

Braylon Mullins Waiting to Cash In On Game-Winning Shot

Mullins is holding off on NIL opportunities until the Huskies’ season ends.
Apr 2, 2026; Phoenix, AZ, USA; UCLA Bruins head coach Cori Close during practice prior to a 2026 NCAA Final Four women's basketball semifinal at Mortgage Matchup Center

Future of WNBA Draft Eligibility Rules Looms at Final Four

Not everyone is jumping to usher in a new era of eligibility.

Brett Yormark and Cody Campbell Fight Over Who Runs Big 12

“He is not the dictator of the conference. That’s not his role.”

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”

NCAA Is Trying to Close NBA Draft Eligibility Loophole

If passed, the rules will be implemented by the next academic year.
April 1, 2026

Why a Furniture Store Is Risking $50M on UConn Basketball

Jordan’s Furniture will refund purchases if both Huskies teams make the final.
April 2, 2026

Iowa State Star Audi Crooks Enters Transfer Portal

Crooks, an Iowa native, has one year of eligibility remaining.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 1, 2026

The European Agent Behind the Illinois Final Four Run

Miško Ražnatović represents four of the Illinois “Balkan Five.” 
March 30, 2026

Top Seeds Sweep Women’s Final Four As 2025 Teams All Return

It’s the first repeat Final Four in 30 years.
exclusive
March 30, 2026

Alabama, Nebraska, Michigan Spent Most on CFB Private Jet Travel

Texas A&M spent $493,000 on coach Mike Elko’s travel alone.
March 29, 2026

UConn Men, Women Reach Final Four Despite Financial Pressures

UConn men and women both reach Final Four in rare feat.