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Sunday, February 23, 2025
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    Denny hamlin

    NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
    Leagues
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    Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR
    NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
    February 17, 2024
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    Teams
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    Kurt Busch Drives Jordan Brand to 2nd NASCAR Victory
    Six-time NBA champion Michael Jordan won his second race as a NASCAR team owner.
    May 16, 2022
    Deals
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    DraftKings Latest To Join Forces With Michael Jordan’s 23XI Racing
    Bubba Wallace will be in a DraftKings firesuit as the company becomes 23XI Racing’s daily…
    May 20, 2021
    Retail
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    Michael Jordan’s Future With NASCAR ‘Stunningly Bright’
    23XI Racing’s first merch release sold out within minutes, recalling the frenzy that led the…
    March 29, 2021