Want more from Front Office Sports
in your search results?
Activewear brand Vuori has received a $400 million investment from SoftBank, valuing the company at $4 billion.
The investment marks one of the largest ever in a private apparel company and allows the California-based company to expand its reach to markets outside the U.S.
Vuori has thrived as an online retailer — its nine brick-and-mortar locations account for roughly 10% of total sales. With SoftBank’s investment, Vuori plans to open around 100 stores over the next five years.
Known for its tech investments, SoftBank is establishing a footprint in sports and fitness.
- In August, the company led a $200 million round in fitness wearable company WHOOP.
- The same month, it was part of a $325 million investment in Fanatics.
- In September, the company led a $680 million round in soccer NFT platform Sorare.
- The company is set to invest more than $100 million in at-home fitness startup Tempo.
Last month, LSU gymnast Olivia Dunne — the most-followed college athlete on social media — secured her first exclusive brand partnership with Vuori. As part of the “mid-six-figure” deal, Dunne will work with the brand over the next two years.
Download the FOS App
The business of sports, in your pocket.
Scan the QR code to get the app now.
