• Loading stock data...
Thursday, January 22, 2026

Slow Pace of Play Highlighted at U.S. Open

It was one of the longest time pars ever set.

Brooks Koepka hoists the U.S. Open winner’s trophy on Sunday, June 18. Photo by Jamie Squire/Getty Images.

The U.S. Open is arguably the best golf tournament of the year. All facets of a player’s game are tested and any weakness will be exposed. The United States Golf Association (USGA), who runs the tournament, is quoted as saying their target winning score is even par.

When winners’ scores during a regular season TOUR event can sometimes eclipse 20-under, the USGA offers the ultimate test.

Because the stakes are extremely high at the U.S. Open — after all, winning the tournament is a life-changing experience (not to mention the winner also gets extra FedEx Cup points, world ranking points and a hefty check worth approximately $2,000,000+), players do everything they can to succeed.

But these guys are used to playing for high stakes every week, and experience major championship pressure four times a year. What made the 2017 U.S. Open unique was its venue.

https://frontofficesportsstaging.com/from-tennis-to-golf-how-one-entrepreneur-is-aiming-to-revolutionize-an-industry-e9bf8d9a9aaa

For the first time in history, the U.S. Open was played in Wisconsin, about 25 miles northwest of Milwaukee at Erin Hills. Very few players had seen the new, long and quirky golf course in competition therefore, U.S. Open competitors took their time — maybe too much time.

Prior to this year’s tournament, the USGA set its time par (the time it should take for each group to complete their round) for the first two rounds at 4:52. This is one of the longest allotted time pars the USGA has ever set. The organization did this for a number of reasons, including the new venue, long walks between greens and tees, and a difficult, undulating terrain.

After Rounds One and Two, the average round took between 5:15–5:30. Although it was not the six hour rounds as some had predicted, it is still a long time to be on the course.

If the USGA wants to reconsider the importance of pace of play, one consideration the organization could make is to allow distance measuring devices.

To the golf historian and purist, even the concept of allowing a rangefinder in competition is blasphemous. However, if the USGA allowed rangefinders in competition, two positives could happen.

First, pace of play may improve. According to a Bushnell study conducted in 2013, pace of play for low handicap golfers sped up by a whopping 30 minutes per round, and for high handicappers a still respectable 17 minutes per round. A second potential positive if the USGA allowed distance measuring devices may be increased quality of play. Every player would quickly know exactly how far they have to the pin, hazard carry distances and other important data without the need to constantly check yardage books or pin sheets.

https://frontofficesportsstaging.com/from-tennis-to-golf-how-one-entrepreneur-is-aiming-to-revolutionize-an-industry-e9bf8d9a9aaa

Currently, nearly every amateur event allows the use of distance measuring devices, and the PGA TOUR will be testing the devices at nine events on three mini-tours this summer. The impact of allowing distance measuring devices is yet to be seen, but it is worth at least taking a second look.

Pace of play has long been an issue on the professional golf stage, and it was highlighted at this week’s U.S. Open. Meaningful steps should be considered to speed up the game, and it seems the USGA and PGA TOUR are headed in the right direction.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

If you liked this, click the???? below so other people will see this here on Medium.


Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 29, 2024; Brooklyn, New York, USA; Las Vegas Aces center A'ja Wilson (22) dribbles the ball against New York Liberty forward Jonquel Jones (35) during game one of the 2024 WNBA Semi-finals at Barclays Center.

A’ja Wilson’s Star Continues to Rise With Release of Nike Shoe

Shoe deals have picked up alongside growing popularity of the WNBA.
Jan 25, 2025; Melbourne, Victoria, Australia; Madison Keys celebrates with the Australian Open title during the prize presentation of the women's single at the 2025 Australian Open at Melbourne Park.

Australian Open Ratings Down 11%, Despite Keys’s Title

American Madison Keys won her first Grand Slam title.
Jun 16, 2024; Pinehurst, North Carolina, USA; Rory McIlroy pitches onto the eighteenth green during the final round of the U.S. Open golf tournament.

Rory McIlroy Suggests a Scarcity Model for Golf Like the NFL

Rory McIlroy wants the PGA Tour to have a more entertaining product.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
Sponsored

Surprising Ticket Trends for NFL Championship Sunday

The AFC and NFC Championship Games are producing several interesting ticket storylines.
Sponsored

Home Games, Bowls, Bad Weather: The 12-Team College Football Playoff Is Here

Home Games, Bowls, Bad Weather: The 12-Team CFB Playoff Is Here
Sponsored

Records and High Prices for NFL Wild Card Weekend

The league is seeing several record first-round prices, according to TickPick.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Sponsored

High Prices for High-Drama College Football Conference Championships

CFB’s new-look conferences—and title game matchups—are having a direct effect on demand for tickets.
Lane Kiffin
December 4, 2024

College Football Devolves Into Sniping As Playoff Bracket Nears

From Lane Kiffin to Jim Phillips, no one is holding back.
Sponsored

Football’s Thanksgiving Day Ticket Feast

Several NFL and college football games on Thanksgiving and Black Friday are driving some eye-popping purchase prices.
November 20, 2024

Deion Sanders Downplays NFL Smoke As Former Cowboys Lobby for Him

The Colorado coach says “I’ve got a kickstand down” in Boulder.