Simone Biles Primed to Cash In After Successful Olympic Comeback

Simone Biles’s heralded Olympic comeback is complete, but the American superstar gymnast’s business empire is only growing. 

On Monday, Biles won the silver medal in the floor exercise, her final event of the Paris Olympics. That brings her total medal count in the 2024 Games to four, including three golds in the vault, all-around, and team competitions. At 27 years old, Biles has 11 Olympic medals, cementing her spot as the most decorated U.S. women’s gymnast of all-time.

After winning four gold medals at the 2016 Rio Olympics, Biles won just a single bronze at the 2020 Tokyo Games while dealing with a case of the “twisties.” 

“I’ve accomplished way more than my wildest dreams, not just at this Olympics, but in the sport, so I can’t be mad at my performances,” she said after winning her final medal and failing to make the podium in the balance beam. “A couple years ago, I didn’t think I’d be back here at an Olympic Games.”

Coming to a Town Near You

Biles will receive $135,000 from Team USA’s medal payout system, but the real post-Olympics money will start flowing next month. 

After Biles finishes celebrating her latest accomplishments, she’ll begin headlining a nationwide 30-leg gymnastics tour. The Gold Over America Tour (G.O.A.T. for short, by no coincidence) will look to sell out major NBA and NHL venues like Crypto.com Arena in Los Angeles and Barclays Center in Brooklyn. Biles will be joined by U.S. teammates, including Jordan Chiles and Jade Carey, as well as other gymnasts. Ticket prices start at roughly $50, with some VIP packages costing several hundred dollars.

The tour is sponsored by Athleta, the Gap-owned women’s apparel brand that lured Biles away from an expiring Nike deal in 2021. Biles also has endorsement deals with Visa and hair product brand K18.

One More Run?

Biles has yet to officially rule out competing at the 2028 Los Angeles Olympics, when she will be 31. “Never say never,” she said over the weekend. “Next Olympics are at home. So you just never know. I am getting really old.”

The legendary gymnast is married to Bears safety Jonathan Owens, who was granted some  time off from Chicago’s training camp to support his wife in Paris. Perhaps Biles will be part of a storyline or even make an appearance on this season of Hard Knocks, which premiers Tuesday night, chronicling Chicago’s preseason efforts.