Tuesday, September 22, 2026

Possible Gauff-Williams Australian Open Match Sets Up Ratings Win

A potential game between Coco Gauff and Venus Williams for the first time since 2020 could provide a viewership bounce.

Jun 2, 2021; Paris, France; Venus Williams (USA) and Coco Gauff (USA) in their doubles match on day four of the French Open at Stade Roland Garros
Susan Mullane/Imagn Images

The Australian Open has set up a potential showdown between two American women’s singles stars.

Coco Gauff, 21, and Venus Williams, 45, will face off in a battle between American stars of two different generations—if both manage to win their opening-round match at the Grand Slam. The two are on the same side of the bracket and could meet in the round of 64.

Gauff will face world No. 55 Kamilla Rakhimova from Uzbekistan in the first round. Williams, who received a wild-card entry to the Australian Open, will battle No. 68 Olga Danilović from Serbia. A wild card is an invite granted by the Grand Slam organizers.

A match between the two American greats would be their third official face-off. The first was at Wimbledon in 2019, when Gauff was just 15, and the second was at the 2020 Australian Open. Gauff won both encounters, even though they occurred years before she became a two-time Grand Slam champion.

“I wouldn’t be here if it wasn’t for her,” Gauff said after their match in 2019. “I told her she was so inspiring and I’ve always wanted to tell her that but I’ve never had the guts to before. … I never thought this would happen. I’m literally living my dream right now.”

A battle between the two U.S. draws would likely be a gift for ESPN, which saw double-digit viewership declines for the Australian Open last year despite American Madison Keys taking home the title. Gauff is still considered the biggest women’s tennis viewership draw, as were Venus Williams and her sister, Serena, when they dominated the sport in the 2000s and 2010s. This year’s spike in attendance for the Australian Open also indicates increasing appetite for the tournament.

Gauff and Williams became an impromptu doubles team at the 2021 French Open after Caty McNally, Gauff’s original partner, sustained a late injury. Williams and Gauff lost in the first round.

But a matchup between the two Americans is no guarantee, despite Gauff being heavily favored in her first-round match. Williams, a seven-time Grand Slam champion, has just one official singles win since 2023—a victory over Peyton Stearns at the DC Open in July.

It was her first professional match in more than a year.

Williams, ranked No. 145 in the world, has not won a match since then, including a loss Monday at the Hobart International to 38-year-old Tatjana Maria of Germany. It was the oldest combined age between two women in a WTA main draw since the tour was founded in 1973.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 12, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to an intercept by Louisiana Tech Bulldogs during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images

Oxford Bulking Up Police Presence for Lane Kiffin’s Return

Ole Miss coach Pete Golden asked fans to be rowdy but respectful.

Robert Kraft Confirms He Blocked Macklemore From Gillette Shows

The rapper’s performances in New Jersey featured pro-Palestinian messaging.

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.
Adam Silver, NBA commissioner, attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 7, 2026.

Clippers Controversy Hangs Over NBA Board of Governors Meeting

Adam Silver is expected to hold a press conference Tuesday.
podcast thumbnail mobile
Front Office Sports Today

9/22/26 – Aikman Waits on ESPN, Paramount Clears Hurdle, Doc Rivers Returns to Booth

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.
September 12, 2026

Rybakina Wins First US Open Title, World No. 1, and $5.5M

The 27-year-old will officially become No. 1 in the world on Monday.
September 13, 2026

Myles Garrett’s Knee Surgery Adds to Rams’ Early Woes

He’ll miss at least four games on IR.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 11, 2026

Taylor Fritz’s Latest Ball Complaint: Retail Ones Are ‘Miserable’

Fritz was knocked out of the US Open in the third round.
September 11, 2026

US Open Ticket Prices Collapse for First Men’s Semifinal

The get-in for Zverev-Khachanov dipped below $30 Friday morning.
September 9, 2026

Late-Night Shelton-Alcaraz Thriller Raises Questions for US Open

Alcaraz and Shelton’s match ended at 3:34 a.m. ET.
September 8, 2026

Puka Nacua Remains Eligible for Rams Australia Opener

His disciplinary case is still under review.