• Loading stock data...
Saturday, April 4, 2026

NFL Taps Cowboys-Eagles Rivalry to Launch 2025 Season

The NFL is looking to start the 2025 season with a bang, and a primetime matchup between the defending champion Eagles and the Cowboys is the first part of that strategy.

Tim Heitman-Imagn Images

The Eagles’ defense of their Super Bowl LIX title will begin against America’s Team.

NBC Sports announced its coverage plans Monday morning for the league’s Sept. 4 kickoff game from Lincoln Financial Field featuring a Cowboys-Eagles clash. As has been the league’s custom for more than two decades, the defending Super Bowl champion opens the NFL’s season with a primetime showcase at home, and the game in Philadelphia will feature a matchup involving one of the league’s top rivalries. 

The kickoff game is the start of a series of announcements planned over the next two days of key games involving each of the NFL’s domestic media-rights holders. Part of Tuesday’s planned unveilings will include the 2025 schedule of international contests led in part by a Sept. 5 game in São Paulo involving the Chiefs and Chargers that will be shown on YouTube

Those announcements will culminate with the release of the full 2025 regular-season schedule Wednesday night. That slate will feature a series of notable changes from last year, including an expanded presence of both international and Christmas games, and additional latitude for flex scheduling into Amazon’s Thursday Night Football

The NFL’s focus on maximizing the audience for every one of its 272 regular-season games also comes after a 2% decline in regular-season ratings in 2024.

Speculation on which of the Eagles’ eight 2025 home opponents would be in the kickoff game, among both fans and the league’s media partners, began immediately after the team’s overwhelming victory over the Chiefs in Super Bowl LIX. 

Though the Eagles’ 2025 home schedule features other major opponents and 2024 playoff teams such as the Broncos, Commanders, Lions, and Rams, the selection of the Cowboys to start the season leans in to decades of history between Philadelphia and Dallas. Though recently supplanted by the Chiefs as the league’s top viewership draw, the Cowboys still are a major attraction nationally.

The team has also been in the midst of a significant transition with its roster, most recently bringing in wide receiver George Pickens following a trade with the Steelers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 29, 2026; Washington, DC, USA; UConn Huskies guard Braylon Mullins (24) celebrates after making the game-winning three-point basket against the Duke Blue Devils in the second half during an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

Braylon Mullins Waiting to Cash In On Game-Winning Shot

Mullins is holding off on NIL opportunities until the Huskies’ season ends.
Apr 2, 2026; Phoenix, AZ, USA; UCLA Bruins head coach Cori Close during practice prior to a 2026 NCAA Final Four women's basketball semifinal at Mortgage Matchup Center

Future of WNBA Draft Eligibility Rules Looms at Final Four

Not everyone is jumping to usher in a new era of eligibility.
Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament

How Golf Apparel Companies Pull Off Unauthorized Masters Merch

The Masters doesn’t officially partner with most apparel companies.
Mar 30, 2026; Phoenix, AZ, USA; NFL insider reporter

How Ian Rapoport, Daniel Jeremiah Fit in ESPN’s Plans

ESPN has high hopes for two of NFL Network’s biggest stars.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Taylor Zarzour

3 Questions With the New Radio Voice of the Masters

Taylor Zarzour is filling in for Mike Tirico on SiriusXM this year.
exclusive
April 2, 2026

Jones, Medcalf Leaders to Replace Clinton Yates on ESPN Radio

Jones and Medcalf currently host a Sunday morning ESPN Radio show.
Oct 4, 2025; Spokane, WA, USA; ESPN college basketball analyst Sean Farnham emcees during Numerica Kraziness in the Kennel at the McCarthey Athletic Center
April 3, 2026

ESPN Making Wooden Award Ceremony More Like Heisman

This year’s award winner will be revealed live in Los Angeles.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 2, 2026

MLB’s Deals With Netflix and NBC Off to Strong Ratings Start

The audience figure formed part of a big opening week for the league. 
April 2, 2026

Amazon Drags the Masters Into the Streaming Era

Prime Video’s coverage means more streaming, viewing hours, and on-air talent.
April 1, 2026

McAfee: Masters ‘Told Us to Go to Hell’ on Show Pitch—Three Times

McAfee is a fan of Jason Kelce’s role at Augusta National.
Feb 27, 2026; Indianapolis, IN, USA; The NFL Network logo on the field during the NFL Scouting Combine at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images
April 1, 2026

Business as Usual at NFL Network as ESPN Era Begins

There were no noticeable on-air changes for NFL Network on Wednesday.