Thursday, June 11, 2026

Looking for Success in the Sports Business? Create a Career Vision

By: Greg Santore,

Witt/Kieffer


A lot of professionals in the sports business and other industries become fixated on the nuts and bolts of job searches — submitting resumes, interviewing, negotiating salary, and so on — usually at the expense of always keeping the big picture in mind. In my work recruiting sports leaders for colleges and universities, nonprofits, and other leading organizations, I notice that the “good” candidates that get noticed by recruiters and employers are those who have a strong sense of what they want in their careers and how certain jobs can take them there.

These individuals have vision. Vision isn’t just something that happens. It is something that sports-career professionals must proactively address and nurture.

What is your vision? The following are some fundamental steps to follow:

  • Develop a personal mission statement. This can be short or long, poetic or bullet-pointed. It doesn’t matter what format it takes as long as it gives you guidance. What is it you want out of your career from emotional and achievement standpoints? Write these things down and revisit them from time to time.
  • Know your values. What are the key guiding principles that drive you? It can be three, four or a dozen things, but if you write them down and keep them in mind, they can guide all your career decisions. Is a job right for you? A key question is whether the employer’s values and yours align.
  • Be realistic about your situation. It is great to visualize yourself in the top job at an organization. But most people prepare for years to get to the next level. Your path should be over a reasonable period and have steps in the process.
  • Broaden your accomplishments within the organization. Whatever your current role, do your job, but also look to do things outside your specific responsibilities. Join a cross-functional committee; participate in mentoring programs; volunteer for fundraisers. Develop interests and skills that go beyond your core responsibilities that show a dedication to personal and career growth.
  • Network internally and externally. Networking is still the number one way that people get new and better jobs, whether it is done within one’s own employer or across the sports industry. Continuously connect with people. Ask questions, gather information, and be smart — these things will get you noticed.
  • Cultivate strategic leadership abilities. Leading today is about connecting with people, getting their buy-in, and influencing them. Make sure that your career development also includes interpersonal skills as well as tactical skills and advanced degrees.
  • Stay in touch with executive recruiters in your field. As an executive search consultant, my job is to know who the best up-and-coming professionals are across the sports landscape. Don’t wait until you start a job search to contact a recruiter. Establish a long-term relationship so that when positions that are right for you come along, someone like me automatically thinks of you.

About the Author

Greg Santore, principal and managing director of the Sports Leadership practice for the executive search firm Witt/Kieffer, has worked extensively with colleges, universities, governing bodies and nonprofit organizations to identify and place exceptional sports leaders.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 29, 2025; Montreal, QC, Canada; Maya Joint (AUS) reacts after scoring a point against Leylah Fernandez (CAN) in first round play at IGA Stadium.

NCAA Proposes Prize Money Rule Change After Landmark Settlement

The change would allow players to accept prize money without affecting eligibility.
Mar 29, 2026; Washington, DC, USA; UConn Huskies guard Braylon Mullins (24) celebrates after making the game-winning three-point basket against the Duke Blue Devils in the second half during an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

Braylon Mullins Waiting to Cash In On Game-Winning Shot

Mullins is holding off on NIL opportunities until the Huskies’ season ends.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness startups.
Taylor Zarzour

3 Questions With the New Radio Voice of the Masters

Taylor Zarzour is filling in for Mike Tirico on SiriusXM this year.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.