Friday, May 15, 2026

Kentucky Derby: Where The Rich Come to Play

Jerry Lai-USA TODAY Sports/Design: Alex Brooks

The Kentucky Derby is known as the “most exciting two minutes in sports,” and it’s also one of the most expensive.

Wagers on the race were down to $79.4 million last year — less than half of the $165.5 million bet in 2019 — but the event remains a cultural statement for high-net-worth individuals.

  • The most exclusive hotels go for more than $20,000 a weekend.
  • The Mansion, an invite-only club that opened in 2014, features a Chanel makeup artist in the women’s bathroom and a $1,000 mint julep cocktail.
  • Millionaires Row has been an exclusive, interior dining room since 1966, starting at $36,000 per table.

For fans indulging in the event’s more luxurious elements, there’s a good chance of running into the world’s wealthiest. Horse owners include William Strauss, co-founder of ProFlowers, which sold to Formula One and Atlanta Braves owner Liberty Media for $477 million in 2005.

Sheikh Mohammed, vice president and prime minister of the United Arab Emirates, also owns a horse racing in the Derby, but complaints have been filed to pull his horse from the race after reports surfaced of his involvement in human rights abuses, including the disappearance of his own daughter.

Though millions are spent on attendance, drinks, and gambling, valet workers — essential to the event’s logistics — get paid $16 an hour. They protested earlier this week in demand of a fair union contract.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Jan 14, 2025; Washington, DC, USA; Sen. Richard Blumenthal, D-Conn., delivers remarks during a Senate Armed Services committee hearing on the expected nomination of Pete Hegseth to be Secretary of Defense on Tuesday, Jan. 14, 2025 in Washington, DC.

‘Astonishing and Appalling’: Senator Blasts MLB-Polymarket Deal

A Connecticut senator says prediction markets are part of an “addiction conspiracy.”
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.

Bettors Target ‘Microbets’ With Suits Against FanDuel, DraftKings

Plaintiffs’ losses range from $170,000 to more than $1.8 million.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Dec 4, 2022; Doha, Qatar; France fans before a round of sixteen match between France and Poland in the 2022 FIFA World Cup at Al Thumama Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

World Cup Cities Scaling Back Fan Fest Plans

New Jersey and Seattle are ditching massive Fan Fests for smaller events.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
October 20, 2025

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.