• Loading stock data...
Sunday, February 23, 2025

Is Portland Set to Become the WNBA’s 15th Team? Here’s What We Know

  • WNBA expected to announce an expansion franchise in Portland that will join the league in 2026.
  • The franchise is another signal of the league’s explosive growth.
Kirby Lee-USA TODAY Sports

It appears Portland will get a WNBA team after all.

The WNBA is expected to grant Portland the league’s 15th franchise, according to Sean Highkin of The Rose Garden Report. The news comes nearly a year after talks between the WNBA and local entrepreneur Kirk Brown to grant Portland a team broke down in the 11th hour

The Bhathal family, owners of the NWSL’s Portland Thorns, will lead the ownership group of the team that is expected to join the league in 2026.

The official announcement of the Portland-based WNBA franchise is expected on Sept. 10. The team’s name has yet to be confirmed. Portland’s WNBA team from 2000–2002 was named the Fire, but it’s unclear whether the moniker will carry over to the new team.

Aggressive Expansion

It’s no secret that the WNBA is in the middle of exponential growth, largely driven by the arrival of its 2024 draft class headlined by Caitlin Clark and Angel Reese. Attendance is up double-digit percentages for all 12 teams, viewership numbers are the highest in two decades, and in July, the WNBA, together with the NBA, signed a $2.2 billion media-rights deal.

League expansion is just another sign of growth, and a team in Portland would be the third franchise announced in the last 12 months after the Golden State Valkyries, who join the league in 2025, and a still unnamed Toronto club that will enter in 2026.

While expansion opens the door for long-term revenue—including the potential to add more games to the regular-season schedule—it also adds a short-term boost because of the expansion fee. Valkyries owner Joe Lacob, who owns the NBA’s Warriors, paid $50 million to join the league. Toronto franchise owner Larry Tanenbaum paid $115 million, according to the Associated Press, though the expansion fee was only a portion of that figure.

An infusion of capital is important for a league that, despite steady growth even before this year, is still in a shaky financial state. The Washington Post reported in June that WNBA is still losing tens of millions of dollars a year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 29, 2024; Brooklyn, New York, USA; Las Vegas Aces center A'ja Wilson (22) dribbles the ball against New York Liberty forward Jonquel Jones (35) during game one of the 2024 WNBA Semi-finals at Barclays Center.

A’ja Wilson’s Star Continues to Rise With Release of Nike Shoe

Shoe deals have picked up alongside growing popularity of the WNBA.
Jun 12, 2024; Dallas, Texas, USA; NBA TV analyst Charles Barkley talks on set before game three of the 2024 NBA Finals between the Boston Celtics and the Dallas Mavericks at American Airlines Center.

Charles Barkley Will Deny NBC, Amazon Offers to Stick With Turner

Barkley has repeatedly flip-flopped in his career plans in recent years.

Fox Reports Big Sports Profits, Eyes New Streaming Service

Football and baseball helped power surges in company revenue and net income.

NFL Aims for Eight International Games in 2025 but May Fall Short

The league wanted to expand from five to eight international games next season.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
Feb 3, 2025; New Orleans, LA, USA; NFL commissioner Roger Goodell speaks during a press conference ahead of Super Bowl LIX at New Orleans Saints Locker Room.

Goodell: 18-Game NFL Season Not on Table Until CBA Talks Begin

Goodell won’t negotiate an 18-game season until collective bargaining talks begin.
Dec 19, 2024; Toronto, Ontario, CAN; Brooklyn Nets forward Cam Johnson (2) reacts after making a three point basket against the Toronto Raptors in the second half at Scotiabank Arena.
February 3, 2025

NBA: 5 Notable Players Who Can Still Get Dealt Before Trade Deadline

After a pair of blockbuster trades, who else could be dealt?
Jan 27, 2025; Dallas, Texas, USA; Washington Wizards forward Richaun Holmes (22) and Dallas Mavericks forward Markieff Morris (88) and guard Quentin Grimes (5) chase the loose ball during the second half at the American Airlines Center.
February 3, 2025

Investor Says He Sold Stake in Warriors Because Competition Is Coming for..

Chamath Palihapitiya owned 10% of the Warriors from 2010 to 2022.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Feb 1, 2025; Ottawa, Ontario, CAN; The Canadian flag is passed along during the National Anthem prior to start of game between the Minnesota Wild and the Ottawa Senators at the Canadian Tire Centre.
February 3, 2025

Canadian Fans Boo U.S. National Anthem Over Trump Tariffs

Trump imposed a 25% tariff on most Canadian goods.
February 2, 2025

Super Bowl LIX Security Overhauled, but Challenges Loom in New Orleans

Super Bowl LIX faces heightened security in New Orleans after recent terrorist attack.
Jan 26, 2025; Philadelphia, PA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) walks in the tunnel before the NFC Championship game at Lincoln Financial Field.
February 1, 2025

Super Bowl LIX in Charts: Big Figures Behind the Big Game

Putting the business of the Big Game in perspective.
Jan 29, 2025; New Orleans, Louisiana, USA; Dallas Mavericks guard Kyrie Irving (11) reacts to fan during the second half against the New Orleans Pelicans at Smoothie King Center.
January 31, 2025

Mark Cuban Takes Shot at NBA Ratings After Luka, Kyrie Not Selected..

Kyrie Irving is averaging 24 points per game.