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In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation.
Today, meet Lane Joyce: Head of Experiential Marketing at Anheuser-Busch InBev for the West Region. Lane will be one of the leaders of the huddle “More than Numbers: How Brands are Approaching Sports Marketing Today”.
Joyce graduated from the University of Missouri with a degree in marketing. She now works out of Anheuser-Busch’s office in Los Angeles. She recently made the move to her current position in February of this year after spending several years within their sales department.
“When I first started with Anheuser Busch, getting sales experience was part of the requirement before joining the marketing team,” says Joyce. “The experience I received in sales has been essential to the work I now do in sports marketing.”
Joyce’s current role primarily consists of managing the Anheuser-Busch partnerships with all professional sports franchises in California, Arizona and Nevada as well as overseeing key music events and other large scale sponsorships within the same territory. She’s currently gearing up for the rapidly approaching NFL season and the larger activations that center around those teams.
“I’m so excited to be working closely with the teams and coming up with some unique ideas that will bring our activations to life during the NFL season. Our products go hand in hand when celebrating the exciting moments in sports, and we feel that’s where Bud Light can really play within our NFL partnerships.”
When asked how she would advise young marketing professionals, Joyce weighed in on how she’s developed a strong professional network during her 13 years at Anheuser-Busch and the importance of building effective relationships that lead to meaningful outcomes.
“Build a network of colleagues and allies. Share ideas with each other, focus on concepts that lead to great results and share best practices among each other. I think that collaboration is the key to positive execution.”
Meet Lane and hear more of her thoughts on the current brand marketing space at the Front Office Sports Brand Marketing Huddle at the LA Stadium Premiere Center in Los Angeles, CA on July 11. For tickets and additional info, click here.
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