Marketing
NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf
The former Chicago Bull is part of LIV's celebrity marketing campaign.
September 16, 2022
Amazon's Advertising Blitz Ahead Of First 'Thursday Night Football'
'Thursday Night Football' has launched massive marketing takeover ahead of Chiefs-Chargers.
September 15, 2022
Marketing
| by Anthony Puccio
NBA Finals Broke Records on Social Media
The NBA closed out the season with a bang on social media, eclipsing 2 billion…
June 21, 2022
Gallo Winery Could Be New Player For Super Bowl Spots
Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E.…
June 21, 2022
Sponsored by Magnifi
| by Jeff Jarboe
How AI Can Boost Fan Engagement in Sports Video
Learn how AI technology can help sports content providers identify, produce and share highlights in…
October 18, 2022
Marketing
| by Anthony Puccio
NBA's Latest Floating Court Hits London's River Thames
Hennessy continued their global initiative with the NBA by creating a floating court in the…
June 13, 2022
Marketing
| by Anthony Puccio
Steph Curry Is NBA's Social Media King
Steph Curry isn't only dominating on the court, he's become the king of the NBA's…
June 13, 2022
Marketing
| by Anthony Puccio
The NBA Continues to Dominate the Social Media Space
The NBA seemingly capitalizes in the digital and social space more than most leagues. Here's…
June 7, 2022
Golf Sponsors Dump PGA Tour Players Defecting To Rival LIV
Golf sponsors RBC and UPS have ended their deals with Dustin Johnson, Graeme McDowell and…
June 1, 2022
Marketing
| by Doug Greenberg
Kanye West’s Donda Sports Signs Aaron Donald, Jaylen Brown
The pair are the first two athletes to sign with the sports marketing agency, deals…
May 31, 2022