• Loading stock data...
Thursday, April 9, 2026
exclusive
Media

WNBA Team Hires Reporter From Athletic for Front Office Role

Ben Pickman, who covered the league for The Athletic and Sports Illustrated, will be a salary cap and strategy analyst for the Portland Fire.
Photo by Andres Oropeza on Unsplash

Another reporter has joined the basketball executive ranks. 

The Portland Fire have hired Ben Pickman, who previously covered the league for The Athletic, to their front office. The Fire are one of two WNBA expansion teams that will begin play this year. 

Pickman will be a salary cap and strategy analyst for Fire GM Vanja Černivec, whom the team hired away from the Golden State Valkyries.

A spokesperson for the Fire declined to comment. The New York Times, the parent company of The Athletic, also declined to comment. Pickman announced in a tweet on Jan. 15 that he was leaving The Athletic but did not comment otherwise on the move.

Pickman spent the past three years at The Athletic as one of its lead WNBA and women’s college basketball writers. Before that, he spent four years at Sports Illustrated

He is the latest reporter to join a basketball team’s front office. In October, Monumental Basketball—which operates the Wizards, Mystics, and G League’s Capital City Go-Go—hired former ESPN executive editor Cristina Daglas to be the head of research and identity. 

Daglas’s gig is similar to that of former Sports Illustrated writer Lee Jenkins, who has had the same title for the Clippers since 2018. Michael Winger, now the president of Monumental Basketball, was the assistant GM of the Clippers when the organization hired Jenkins. 

Other journalists have worked in NBA front offices over the years. John Hollinger, Pickman’s former colleague at The Athletic, previously worked as the Grizzlies’ vice president of basketball operations and was hired away from ESPN. 

NBC reporter Grant Liffmann had the same title with the Hawks the past three seasons before returning to the sidelines this year. He previously covered the Warriors. And former Grantland writer Kirk Goldsberry worked as a Spurs vice president for strategic research for two years after the website was shut down. He now writes for The Ringer

This field is for validation purposes and should be left unchanged.

Sign up for the
Tuned In Newsletter

Get the latest insights & ongoings around sports media straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 29, 2026; Washington, DC, USA; UConn Huskies guard Braylon Mullins (24) celebrates after making the game-winning three-point basket against the Duke Blue Devils in the second half during an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

Braylon Mullins Waiting to Cash In On Game-Winning Shot

Mullins is holding off on NIL opportunities until the Huskies’ season ends.
Taylor Zarzour

3 Questions With the New Radio Voice of the Masters

Taylor Zarzour is filling in for Mike Tirico on SiriusXM this year.
Oct 4, 2025; Spokane, WA, USA; ESPN college basketball analyst Sean Farnham emcees during Numerica Kraziness in the Kennel at the McCarthey Athletic Center

ESPN Making Wooden Award Ceremony More Like Heisman

This year’s award winner will be revealed live in Los Angeles.
Mar 30, 2026; Dallas, Texas, USA; Minnesota Timberwolves guard Anthony Edwards (5) looks on during the second half against the Dallas Mavericks at the American Airlines Center.

Cunningham, Edwards Out of NBA Season Awards Due to 65-Game Rule

Luka Dončić was injured Thursday after playing his 64th game.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Mar 30, 2026; Phoenix, AZ, USA; NFL insider reporter

How Ian Rapoport, Daniel Jeremiah Fit in ESPN’s Plans

ESPN has high hopes for two of NFL Network’s biggest stars.
April 2, 2026

MLB’s Deals With Netflix and NBC Off to Strong Ratings Start

The audience figure formed part of a big opening week for the league. 
exclusive
April 2, 2026

Jones, Medcalf Leaders to Replace Clinton Yates on ESPN Radio

Jones and Medcalf currently host a Sunday morning ESPN Radio show.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 2, 2026

Amazon Drags the Masters Into the Streaming Era

Prime Video’s coverage means more streaming, viewing hours, and on-air talent.
April 1, 2026

McAfee: Masters ‘Told Us to Go to Hell’ on Show Pitch—Three Times

McAfee is a fan of Jason Kelce’s role at Augusta National.
Feb 27, 2026; Indianapolis, IN, USA; The NFL Network logo on the field during the NFL Scouting Combine at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images
April 1, 2026

Business as Usual at NFL Network as ESPN Era Begins

There were no noticeable on-air changes for NFL Network on Wednesday.
May 7, 2024; St. Louis, Missouri, USA; New York Mets relief pitcher Adam Ottavino (0) pitches against the St. Louis Cardinals during the ninth inning at Busch Stadium. Mandatory Credit: Jeff Curry-USA TODAY Sports
exclusive
April 1, 2026

Adam Ottavino Joins Revamped ESPN MLB Lineup

The 15-year MLB vet spent the past four seasons with the Mets.