Want more from Front Office Sports
in your search results?
OAKMONT, Pa. — Signature cocktails are becoming more and more popular at the world’s biggest sporting events, and this week’s U.S. Open is no different.
At Oakmont Country Club, the Lemon Wedge is a hot commodity. Crafted with lemonade, club soda, and Dewar’s 12-year-old Scotch whisky, the U.S. Open’s official cocktail has returned for its fourth year. Available in a can or freshly made by a bartender at certain locations, the Lemon Wedge costs $14.45, up from $12 last year at Pinehurst No. 2 in North Carolina.
In 2024, the Lemon Wedge was served more than 50,000 times, the USGA told Front Office Sports. Roughly 27,000 were purchased around the course, and around 23,000 were consumed at all-inclusive hospitality offerings. That number could rise this week, with 200,000 fans expected to attend the U.S. Open at Oakmont.
Dewar’s became the official Scotch whisky of the U.S. Open in 2021, and rolled out the Lemon Wedge for the first time in 2022.
Drink Up
The U.S. Open’s dive into the signature cocktail space comes as other major sporting events have seen wild success with drinks of their own.
At tennis’s US Open, the Honey Deuce has become known as that tournament’s “$10 million cocktail,” due to its high price point and strong demand. At $23, more than 550,000 Honey Deuces—Grey Goose vodka, lemonade, raspberry liqueur, and honeydew melon balls—were sold at the USTA Billie Jean King National Tennis Center over three weeks in 2024.
At the Kentucky Derby, more than 120,000 Mint Juleps were sold at Churchill Downs. Made with Woodford Reserve bourbon, sugar, and mint, that cocktail cost $22 at May’s race.
The Masters is famous for the Azalea—vodka, lemonade, and grenadine—but cocktails are not sold at general concession stands around Augusta National. In April, the Azalea was being sold for $10 at the clubhouse area bars.
Download the FOS App
The business of sports, in your pocket.
Scan the QR code to get the app now.
