Tuesday, September 15, 2026

NBA, NHL Title Series Continue Delivering Big Audiences for ABC

Both the Stanley Cup Final and NBA Finals are delivering big for ABC, and it couldn’t come at a better time for parent company Disney. 

James Guillory-Imagn Images

ABC and parent company Disney are extending their massive viewership run through the NBA Finals and Stanley Cup Final, posting another bullish result Monday while the trend is expected to continue on Tuesday.

The network said Monday that Game 2 of the Stanley Cup Final between the Hurricanes and Golden Knights, meanwhile, averaged 4.7 million viewers, up 88% from the comparable game last year on TNT Sports and up 33% from Game 2 of the event two years ago on ABC. 

The latest result represents the most-watched Stanley Cup Final Game 2 since a Blackhawks-Lightning clash in 2015—long before the acceleration of the cord-cutting wave that has upended the entire media industry.

With 4.8 million viewers for Game 1 of the series, the 2026 Stanley Cup Final through these first two games is up 93% from a year ago, and also the best result so far in 11 years. It also extends a wave of viewership growth throughout the NHL’s postseason this year and is expanding the league’s ambitions for its next set of U.S. rights agreements. 

Watching the Scores

A similarly robust wave of growth is expected Tuesday when the network reports viewership for Game 2 of the NBA Finals between the Knicks and Spurs. That series averaged 16.9 million viewers for Game 1 last Wednesday, up 90% from a year ago, and the most-watched NBA Finals opener since 2018. 

On top of rising fan interest in both events, the two title series have not lacked for drama. With Saturday’s Game 3, the opening trio of Stanley Cup Final games has each been decided by a single goal, two have gone into overtime, and that third game went into double overtime as Vegas won to claim a 2–1 series lead.

Though the Knicks hold a commanding 2–0 NBA Finals lead, both of the wins have required comebacks from double-digit road deficits as New York has notably held San Antonio superstar Victor Wembanyama in check.

“[Knicks center] Karl-Anthony Towns is kicking Wembanyama’s ass in this series, and it’s absolutely the difference in what’s going on right now,” said ESPN’s Brian Windhorst on First Take on Monday. 

A viewership figure for last Friday’s Game 2 of NBA Finals is expected on Tuesday.

ABC had a back-and-forth programming run last week with the Stanley Cup and NHL Finals, with a game from one of the two each night between Tuesday and Saturday. That will continue beginning with Monday’s Game 3 of the NBA Finals, and continue nightly this week through Thursday. 

Corporate Considerations

For Disney, the two championship series represent a solid, and perhaps needed, dose of good news. ESPN, the sister network of ABC that is aiding with the coverage in each series, is bracing for another wave of layoffs

Disney’s stock, meanwhile, is down about 9% in the last month, and nearly 12% for the year to date as it continues its transition under new CEO Josh D’Amaro

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.
Adam Silver, NBA commissioner, attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 7, 2026.

Clippers Controversy Hangs Over NBA Board of Governors Meeting

Adam Silver is expected to hold a press conference Tuesday.
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.

Clippers Reverse Course and Accept NBA Punishment

Steve Ballmer said he has “sincere regrets.”
podcast thumbnail mobile
Front Office Sports Today

9/15/26 – NFL Kickoff Ratings Dip, Ballmer Accepts Punishment, Sweeney Ad Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers wide receiver Mike Evans (5) makes a touchdown catch over Los Angeles Rams cornerback Jaylen Watson (35) in the second half at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images

Netflix’s Australia Game Ties YouTube’s NFL Numbers From Brazil

The subscription streaming service posted an increase in global viewership.
Aug 8, 2026; Canton, OH, USA; Chris Berman moderates the Pro Football Hall of Fame enshrinement at Tom Benson Hall of Fame Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
September 14, 2026

How ESPN Will Use Chris Berman in Its Super Bowl Coverage

Berman has covered 44 straight Super Bowls and watched all 60.
Oct 1, 2023; Houston, Texas, USA; Former Houston Texans JJ Watt speaks to the fans during his Ring Of Honor Ceremony at halftime during the game between the Texans and Pittsburgh Steelers at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports
Opinion
September 14, 2026

J.J. Watt Wasn’t Better Than Tony Romo—but He Was Good Enough

Watt will remain with CBS’s top team for at least two more weeks.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Chairman of the Senate Commerce, Science, and Transportation Committee Senator Ted Cruz (R-TX) speaks during a committee event with the Artemis II crew members on Capitol Hill in Washington, D.C., U.S., May 12, 2026. REUTERS/Kylie Cooper
September 12, 2026

ESPN Faces Criticism for Giving Ted Cruz ‘GameDay’ Air Time

No opponents of the Protect College Sports Act have been interviewed on “GameDay.”
September 12, 2026

Revamped McAfee Kicking Contest Pays First Winner $1.2M

The contest has entered its fourth season on College GameDay.
The Herd
Exclusive
September 12, 2026

Colin Cowherd Buys Stake in EPL’s Ipswich

Other Ipswich investors include Marques Colston and Ed Sheeran.
KirkHerbstreit
September 11, 2026

Kirk Herbstreit Embraces College Football’s Influencer Era

“It’s a world of content,” the College GameDay host told FOS.