Sunday, October 4, 2026

Grand Prix Lucrative for Monaco Economy

  • F1’s flagship race returned after canceling in 2020 for the first time in 64 years.
  • Max Verstappen won the race for the first time in his career.
Formula 1/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Formula One’s flagship race was called off in 2020 after 64 consecutive years, but it returned over the weekend to much fanfare.

The Monaco Grand Prix had the biggest crowd that any Grand Prix event will see this year, with about 7,500 spectators, or 40% of the race’s usual capacity.

Max Verstappen won the race for the first time and also leads the Formula 1 championship for the first time in his career, but he wasn’t the only winner.

A popular destination for the world’s wealthiest, the Monaco Grand Prix brings in an average of $110 million per year for the city-state’s economy.

Still, there were some restrictions in place this year that put a cap on the event’s standard levels of decadence.

Monaco’s government instilled a 10 p.m. curfew, closed nightclubs, and requested that no music be played in restaurants — but it’s hard to ignore the inherent luxury in such a location.

  • The Monaco Grand Prix track, converted from the road over six weeks, is surrounded by stores like Gucci and Hermes.
  • Louis Vuitton designed the race’s trophy trunk.
  • A studio apartment in the country costs roughly $2.4 million.

Yacht owners love Monaco, too. Lawrence Stroll, who owns the Aston Martin Formula One racing team, had one of the most extravagant boats in the harbor: the $200 million Faith.

Earlier this month, Liberty Media reported $180 million in Q1 revenue for Formula One, up significantly from a dismal $39 million in the same quarter last year.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.