Tuesday, September 15, 2026

LIV Golf’s Future in Doubt As Saudi Funding Wavers

LIV Golf appears to be close to losing its financial backing from the Public Investment Fund of Saudi Arabia, as the league’s future has come under serious doubt Wednesday.

Raymond Carlin III-Imagn Images

LIV Golf appears to be close to losing its financial backing from the Public Investment Fund of Saudi Arabia, as the league’s future has come under serious doubt Wednesday.

The PIF is “on the verge of cutting its support for LIV,” according to the Financial Times, and an announcement on the future of the kingdom’s involvement in LIV “could come as soon as Thursday,” sources told the U.K.-based outlet.

LIV Golf CEO Scott O’Neil is set to meet with staffers Wednesday evening in Mexico City ahead of the league’s sixth event of the season, which tees off Thursday.

This comes despite at least some positive business momentum for LIV early in 2026. League officials recently told Front Office Sports that revenue at the first five events of the season was up year-over-year in several key areas: sponsorship (+40%), ticket sales (+129%), VIP hospitality sales (+67%), merchandise retail (+26%), and YouTube revenue (+309%).

At least four LIV Golf events and 10 teams were projected to be profitable this year, according to league officials. However, the PIF’s total spend on LIV’s operations had been projected to surpass $6 billion by the end of this year. In 2024, a U.K.-based firm that runs LIV’s non-U.S. operations publicly reported losses totaling $461.8 million.

On Wednesday, the PIF board of directors approved the fund’s 2026–2030 strategy, unveiling three investment portfolios: the Vision Portfolio, Strategic Investments Portfolio, and Financial Investments Portfolio. LIV Golf was not specifically mentioned as a part of any of those three.

The Vision Portfolio has six economic ecosystems—tourism, travel, and entertainment; urban development; advanced industries and innovation; industry and logistics; clean and renewable energy and water infrastructure; and NEOM—compared to 13 strategic sectors under the previous strategy. The new Vision Portfolio is prioritizing Saudi Arabia’s local economy.

No final decision has yet been made on the future of LIV, FT sources said, with one adding that PIF is “actively considering the extent and duration of its support.”

The PIF’s new plan was drawn up before the U.S.-Israel war against Iran, but PIF governor Yasir al-Rumayyan said Wednesday that “of course the war would add more pressure to reposition some priorities,” per the FT.

LIV and the PIF have not officially commented on the golf league’s future.

The pre-tournament pro-am involving top players was held as scheduled, with Mexican boxer Canelo Álvarez among the celebrities competing.

Players and team executives have been operating as if business is happening as usual, despite the chaos and lingering questions.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 12, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to an intercept by Louisiana Tech Bulldogs during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images

Oxford Bulking Up Police Presence for Lane Kiffin’s Return

Ole Miss coach Pete Golden asked fans to be rowdy but respectful.

Robert Kraft Confirms He Blocked Macklemore From Gillette Shows

The rapper’s performances in New Jersey featured pro-Palestinian messaging.

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.
Adam Silver, NBA commissioner, attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 7, 2026.

Clippers Controversy Hangs Over NBA Board of Governors Meeting

Adam Silver is expected to hold a press conference Tuesday.
podcast thumbnail mobile
Front Office Sports Today

9/15/26 – NFL Kickoff Ratings Dip, Ballmer Accepts Punishment, Sweeney Ad Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

NFL Kickoff Ratings Dip on Wednesday

Viewership surprisingly fell for the NFL’s season opener.
September 14, 2026

NFL Gets Explosive Sunday of Scoring After Sluggish Start

Teams put up 791 points, tying the high mark from 2012.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 12, 2026 Belarus' Aryna Sabalenka enters the court ahead of her final match against Kazakhstan's Elena Rybakina IMAGN IMAGES via Reuters/Geoff Burke
September 14, 2026

Top Tennis Players Pause Public Battle With Grand Slams

It’s not clear which players will be part of the new council.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 13, 2026

Zverev Beats Shelton as American Men’s Grand Slam Drought Continues

Zverev won the US Open for his second Grand Slam of 2026.
September 13, 2026

Brewers, Rays Make Playoffs, Complicating MLB Labor Fight

The Brewers and Rays both have below-average payrolls.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 9, 2026 Spain's Carlos Alcaraz fells during his quarter-final match against Ben Shelton of the U.S. REUTERS/Eduardo Munoz
September 12, 2026

No Quick Fixes Coming for US Open’s Late Nights

While Wimbledon has a curfew, the other three majors don’t want one.
The Herd
Exclusive
September 12, 2026

Colin Cowherd Buys Stake in EPL’s Ipswich

Other Ipswich investors include Marques Colston and Ed Sheeran.