Tuesday, September 29, 2026

Lakers’ LeBron James’ Jersey Remains Top Seller

  • LeBron James, who is in his 17th season, had the best-selling jersey in the NBA during the league’s restarted 2020 season.
  • Luka Doncic, Jayson Tatum and Giannis Antetokounmpo also joined the top sellers list.
Kim Klement-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Los Angeles Lakers star LeBron James is continuing his run as one of the league’s most popular players in Hollywood. James, who is in his 17th season, had the top selling jersey in the NBA during the league’s 2020 restart, according to data released by the NBA.

The 35-year-old finds himself at the top after earning the distinction of the leading vote-getter at the 2020 NBA All-Star Game in February. LeBron came to the Lakers in the summer of 2018 after leaving his hometown team, Cleveland Cavaliers again, signing a four year contract worth $153.3 million. He also had the top-selling jersey last season.

Anthony Davis finished at number three on the list of the top selling jerseys. The 27-year-old was traded by the New Orleans Pelicans in exchange for Lonzo Ball, Brandon Ingram, Josh Hart and three first-round picks to the Lakers in 2019. He currently has a $28.7 million player option for 2020-21, the final season of a five-year extension he originally signed with the Pelicans in July 2015

While a veteran like James led the list, the league’s current crop of young stars were heavily featured. Luka Dončić, Jayson Tatum, Giannis Antetokounmpo, Nikola Jokić and Ja Morant — who are all 25 or younger — finished in the top 15.

Dončić, who was born in Slovenia, came to the NBA in 2018 after he was drafted by the Atlanta Hawks from his former European team Real Madrid. The Hawks later traded Doncic to the Dallas Mavericks where he signed a rookie contract of $32.6 million. The 21-year-old earned over six million All-Star votes in 2020, which trailed only James.

Giannis Antetokounmpo, who joined the Milwaukee Bucks in 2013, also was near the top of the list with the fifth most-sold jersey. The 25-year-old is still under contract for the 2020-21 season at $27.5 million. He is soon to be a free agent if he wishes to not sign a supermax contract with the Bucks for five years at $221.6 million.

Other notable players on the list are Stephen Curry of the Golden State Warriors and Kevin Durant of the Brooklyn Nets, who finished sixth and seventh, respectively.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Adam Silver, NBA commissioner, attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 7, 2026.

Clippers Controversy Hangs Over NBA Board of Governors Meeting

Adam Silver is expected to hold a press conference Tuesday.

Clippers Reverse Course and Accept NBA Punishment

Steve Ballmer said he has “sincere regrets.”
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) looks on during the game between the Mavericks and the Clippers at American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Kawhi Leonard Saga Enters Uncharted Territory With Federal Probe

News of the probe comes a week after the NBA announced its punishment.
podcast thumbnail mobile
Front Office Sports Today

9/29/26 – Giants Land McCarthy, MLB Wild Card Begins, LeBron’s Knicks Dream

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.
September 12, 2026

Rybakina Wins First US Open Title, World No. 1, and $5.5M

The 27-year-old will officially become No. 1 in the world on Monday.
September 13, 2026

Myles Garrett’s Knee Surgery Adds to Rams’ Early Woes

He’ll miss at least four games on IR.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 11, 2026

Taylor Fritz’s Latest Ball Complaint: Retail Ones Are ‘Miserable’

Fritz was knocked out of the US Open in the third round.
September 11, 2026

US Open Ticket Prices Collapse for First Men’s Semifinal

The get-in for Zverev-Khachanov dipped below $30 Friday morning.
September 9, 2026

Late-Night Shelton-Alcaraz Thriller Raises Questions for US Open

Alcaraz and Shelton’s match ended at 3:34 a.m. ET.
September 8, 2026

Puka Nacua Remains Eligible for Rams Australia Opener

His disciplinary case is still under review.