Sunday, October 4, 2026

Justin Jefferson, Khris Middleton Invest in Startup Worth Nearly $2B

  • More than 50 athletes from athlete investment firm Patricof Co. invested in travel app GetYourGuide.
  • Other investors include Philadelphia Eagles center Jason Kelce and Toronto Blue Jays pitcher Kevin Gausman.
GetYourGuide has raised $194 million at a $2 billion valuation.
Mandatory Credit: Matt Krohn-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Minnesota Vikings wide receiver Justin Jefferson and Milwaukee Bucks forward Khris Middleton have invested in an $85 million Series F round raised by GetYourGuide, an online marketplace for booking travel and tourist experiences.

Joining Jefferson and Middleton were investments from Philadelphia Eagles center Jason Kelce, Toronto Blue Jays pitcher Kevin Gausman, and Colorado Avalanche defenseman Erik Johnson. Their investments in GetYourGuide all came via Patricof Co, an investment firm whose clients span more than 50 athletes. 

Middleton and Gausman were among a group of 25 Patricof Co athlete clients in January to purchase a 104-acre farm in Iowa, with NFL stars Joe Burrow and Zach Ertz and NBA players Kemba Walker and Blake Griffin contributing investments. 

Patricof Co’s athlete investor clients total more than $13 billion in career salary earnings. The firm’s CEO is Mark Patricof, whose brother Jon Patricof co-founded Athletes Unlimited, which runs women’s pro sports leagues across basketball, softball, volleyball, and lacrosse. 

GetYourGuide is now valued at nearly $2 billion after its latest capital raise, which totaled $194 million when including a $109 million credit facility led by UniCredit with participation from BNP Paribas, Citibank, and KfW. Patricof Co’s Series F funding came alongside a lead investment from Blue Pool Capital with participation from KKR and Temasek.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.

NBA Summer League Is a Sports-Photography Bootcamp for Players

A new photography program has players taking other kinds of shots.

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.
September 12, 2026

Rybakina Wins First US Open Title, World No. 1, and $5.5M

The 27-year-old will officially become No. 1 in the world on Monday.
September 13, 2026

Myles Garrett’s Knee Surgery Adds to Rams’ Early Woes

He’ll miss at least four games on IR.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 11, 2026

Taylor Fritz’s Latest Ball Complaint: Retail Ones Are ‘Miserable’

Fritz was knocked out of the US Open in the third round.
September 11, 2026

US Open Ticket Prices Collapse for First Men’s Semifinal

The get-in for Zverev-Khachanov dipped below $30 Friday morning.
September 9, 2026

Late-Night Shelton-Alcaraz Thriller Raises Questions for US Open

Alcaraz and Shelton’s match ended at 3:34 a.m. ET.
September 8, 2026

Puka Nacua Remains Eligible for Rams Australia Opener

His disciplinary case is still under review.