Sunday, October 4, 2026

Federer-Backed On Holding Has Best Quarter Yet

  • On Holding posted its best quarter to date.
  • The Roger Federer-backed company had 68% year-over-year growth in net sales.
On Running/Design: Alex Brooks

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On Holding is off to the races after posting its best quarter to date. 

The Roger Federer-backed running shoe brand recorded $235.2 million in net sales in the third quarter, a 68% year-over-year increase.

  • Direct-to-consumer sales grew 93% year-over-year, accounting for $81.6 million of the total. Wholesale revenue grew 56.7% to $153.4 million.
  • The brand showed strength in North America and Europe, which respectively comprised 51.5% and 40.5% of its total sales. 
  • The company’s adjusted EBITDA was $40.8 million.

On went public in September, raising $746 million through an IPO, with an estimated market value of $7.3 billion. Its stock leapt over 20% on Tuesday, bringing it to more than 13% above its initial price.

Federer has been the face of the brand since investing an undisclosed amount in 2019. In addition to its shoe sales, On offers a shoe subscription for its Cyclon model, made from recyclable materials. 

The company acknowledged supply chain issues that are likely to affect its earnings in the near term, citing factory closures in Vietnam and higher shipping costs.

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