Want more from Front Office Sports
in your search results?
Sports retail powerhouse Fanatics is coming off a $12.8 billion valuation and doesn’t appear to be slowing down.
The 26-year-old retailer has been on fire for the past several months:
- May: Signed Trevor Lawrence to an exclusive deal
- March: Raised $320 million in funding and began selling products on Amazon
- February: Announced Fanatics China, expected to be worth over $1 billion
- December: Acquired sports-themed merchandise retailer WinCraft
- September: Purchased collegiate headwear brand Top of the World
- August: Raised $350 million in a Series E round
With its global e-commerce operation up 30% year over year, Fanatics expects to eclipse $3 billion in sales this year.
It operates sites for the NFL, MLB, NFL, NHL, PGA, MLS, UFC, and NASCAR, and has more than 300 total partners.
On Tuesday it added a 13th NBA team to its roster, the Phoenix Suns. With the Suns’ omnichannel retail partnership, Fanatics will oversee the team’s online, mobile, and venue shops.
The NFL and MLB invested $150 million in Fanatics in 2017, according to a CNBC report. In turn, each league received $100 million equity increases in their holdings in Fanatics in the 2020 raise.
Download the FOS App
The business of sports, in your pocket.
Scan the QR code to get the app now.
