Sunday, October 4, 2026

ESPN Has $400M At Risk in College Football Playoffs

  • ESPN could lose around $400 million in ad revenue if there are more College Football Playoff cancellations.
  • Five bowl games have been canceled already.
ESPN-CFP
Kim Klement-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The biggest loser of the College Football Playoffs could be ESPN.

The network could see up to $400 million in lost advertising revenue if key college football games are canceled. 

College football’s postseason brings in an estimated $350 million to $400 million each year for the Disney-owned network. However, five bowl games have been canceled so far, and with the Omicron variant of COVID-19 spreading quickly, it is possible that additional games, including the three final playoff matchups, could go as well.

  • ESPN is most of the way through a 12-year deal to air the tournament worth a reported $470 million per season. 
  • The deal includes the four-team playoff and six associated bowl games through 2025. 
  • Ratings for last year’s championship game dropped by 27%. The game, in which Alabama defeated Ohio State, was played in front of limited fans due to pandemic-related restrictions. 

Victory by Forfeit? 

The College Football Playoff management committee announced last week that teams would forfeit games if they do not have enough available players, and that makeup games would not be allowed. 

Should all four teams in the College Playoff Semifinals be ineligible to play by Jan. 15, the national championship will be declared vacant.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.
Ohio State Buckeyes safety Jaylen McClain (8) reacts to a missed interception during the NCAA football game against the Texas Longhorns at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.

How the 12-Team CFP Is Treating Ohio State and Oregon Differently

Meanwhile, Oklahoma’s and Oregon’s playoff odds took significant hits.
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.

Texas Tops AP Poll As SEC Asserts Early Dominance Over Big Ten

The Longhorns topped the latest poll after their dramatic comeback win.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Sep 12, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to an intercept by Louisiana Tech Bulldogs during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images

Oxford Bulking Up Police Presence for Lane Kiffin’s Return

Ole Miss coach Pete Golden asked fans to be rowdy but respectful.
First at FOS
September 12, 2026

Deion Sanders, Nick Saban Weren’t Paid for Ads Lobbying Congress

The pair participated to promote the Protect College Sports Act.
Sep 11, 2026; Lawrence, Kansas, USA; Missouri Tigers head coach Eli Drinkwitz on the sidelines against the Kansas Jayhawks during the second half of the game at David Booth Kansas Memorial Stadium
September 12, 2026

Missouri Coach Blasts Kansas for ‘Bullcrap’ Rivalry Video

After a controversial X post, Missouri beat Kansas 38–21 in Lawrence.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Sep 10, 2026; Miami Gardens, Florida, USA; Miami Hurricanes running back Javian Mallory (21) carries the ball while defended by Florida A&M Rattlers defensive back Andre Powell Jr. (7) in the third quarter at Hard Rock Stadium. Mandatory Credit: Sam Navarro-Imagn Images
September 11, 2026

Florida A&M Made $760K to Lose by 70 Points to Miami

Miami led the game 77–0 before a shortened fourth quarter.
Nov 8, 2025; Starkville, Mississippi, USA; Georgia Bulldogs head coach Kirby Smart looks on before the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Wesley Hale-Imagn Images
September 11, 2026

NIL Got Kirby Smart to Give In on All-White Uniforms

Georgia will debut the look vs. Western Kentucky on Saturday.
September 10, 2026

SEC-LSU Cold War Thaws, but LSU Could Still Face Sanctions

The SEC had been scheduled to vote on LSU’s expulsion.
September 10, 2026

Player Who Left LSU Over Russian Teammate Gets Transfer Waiver

Kate Koval is now in the transfer portal.