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Texas and Oklahoma officially joined the SEC on Friday in an attempt to reposition themselves for the future of college sports.
Meanwhile, ACC powerhouse Clemson quietly announced a major move of its own.
The program decided to take its multimedia rights in-house, according to an SBJ report. The original seven-year, $68 million campus marketing agreement with JMI Sports was supposed to run through 2024.
Clemson isn’t alone: Nebraska, Arizona State, and Stanford have also opted to go in-house.
Between relaxed transfer rules and the new name, image, and likeness policy, powerhouse programs need ways to convince young athletes why their programs are different — and possibly more lucrative — than others.
Clemson’s move suggests the school feels it can generate enough profit using in-house resources to justify the initial revenue hit from restructuring the JMI Sports contract.
- The school boasts robust marketing and sales departments.
- There are two teams dedicated to video and creative services.
- The football team alone has at least two employees assigned to content creation.
That goes above and beyond what the average D-I department offers, but it remains to be seen if Clemson’s new strategy will fully pay off.
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