Saturday, May 16, 2026

Alabama’s New Era Contends With NIL—and Nick Saban Rumors

Alabama is going into Year 2 without Nick Saban, as rumors about the coach returning continue to grow.

Tuscaloosa News

ATLANTA — As rumors swirl about Nick Saban considering a return to coaching, his replacement at Alabama is feeling the pressure—on and off the field—heading into Year 2 since succeeding the legend.

“We fell short,” Alabama football coach Kalen DeBoer said Wednesday at SEC media days. The Crimson Tide went 9–3 in the regular season and missed the College Football Playoff.

Saban, who led Alabama to six national championships, retired after the 2023 season. At the time, he was the highest-paid coach in college football, with an $11.4 million salary. However, that number has since been surpassed by several coaches. DeBoer is entering the second season of an eight-year, $87 million contract.

On Monday, former Alabama quarterback Greg McElroy caused a stir when he said that a “very much in-the-know person” thought Saban, 73, would return to coaching. Saban spent last season working for ESPN, and also made $500,000 in an advisory role for Alabama

“The game is better with him involved, and he is involved,” said Georgia coach Kirby Smart, who was defensive coordinator at Alabama under Saban until 2015. “He is passionate about it.”

Can the Tide Roll Again?

DeBoer is tasked with keeping Alabama’s dominant run going as the school tries to keep up with its high-spending rivals, while NIL (name, image, and likeness) money continues to complicate college football.

In December, Alabama AD Greg Byrne released a letter to fans, calling on them “to fight back” and help fund the Crimson Tide’s official NIL collective, Yea Alabama. “A university can succeed if their fans purchase authentic NIL from student-athletes,” Byrne wrote.

On Wednesday, DeBoer credited Byrne’s strategy in the shifting landscape of college sports. “His foresight is critical—going back to when I first got here, a year ago—on what it might look like with it evolving on the evolution of what college athletics looks like today,” DeBoer said.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.

4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16

Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
White House Trump college sports roundtable

Trump Says He’ll Issue Second Executive Order on College Sports

“The executive order is going to let colleges survive and players survive.”
Dave Portnoy

Dave Portnoy’s Radio Row Un-Banning Is Part of New Barstool Era

Media “is moving towards us. It’s not moving the other way.”

Hearing to Decide Ex-Pro’s College Future Delayed by Snow

Charles Bediako had 13 points in Saturday’s game against Tennessee.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Jul 29, 2025; Montreal, QC, Canada; Maya Joint (AUS) reacts after scoring a point against Leylah Fernandez (CAN) in first round play at IGA Stadium.

NCAA Proposes Prize Money Rule Change After Landmark Settlement

The change would allow players to accept prize money without affecting eligibility.
April 2, 2026

Brett Yormark and Cody Campbell Fight Over Who Runs Big 12

“He is not the dictator of the conference. That’s not his role.”
Mar 29, 2026; Washington, DC, USA; UConn Huskies guard Braylon Mullins (24) celebrates after making the game-winning three-point basket against the Duke Blue Devils in the second half during an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
April 3, 2026

Braylon Mullins Waiting to Cash In On Game-Winning Shot

Mullins is holding off on NIL opportunities until the Huskies’ season ends.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 2, 2026

NCAA Is Trying to Close NBA Draft Eligibility Loophole

If passed, the rules will be implemented by the next academic year.
April 2, 2026

Iowa State Star Audi Crooks Enters Transfer Portal

Crooks, an Iowa native, has one year of eligibility remaining.
April 1, 2026

Why a Furniture Store Is Risking $50M on UConn Basketball

Jordan’s Furniture will refund purchases if both Huskies teams make the final.
April 1, 2026

The European Agent Behind the Illinois Final Four Run

Miško Ražnatović represents four of the Illinois “Balkan Five.”