About us

Adam White is the Founder and CEO of Front Office Sports (FOS), the leading media brand covering the business of sports.

From best-in-class newsletters and social channels to news-driving exclusive reporting, FOS helps millions of business professionals make sense of where sports meets industry.

In 2018, White was recognized as a Forbes 30 Under 30 in the sports category.

White received his B.S. in Sport Administration from the University of Miami and lives in New York City.

Jonny Sonkin is the EVP of Marketing and Operations at Front Office Sports. He has spent the last 15 years at leading sports, entertainment and lifestyle marketing agencies managing brands, sports properties and talent across sponsorship, activation and media. Prior to his role here, Jonny served as the Chief Business Officer at ThePostGame, a hybrid content studio and consultancy that specializes in the production and distribution of original, branded and commercial content.

Before ThePostGame, Jonny served as the Chief of Staff for Accelerate360, where he presided over the internal marketing agency that was designed to be the connective tissue between a multi-billion dollar distribution business and it’s media IP, including Us Weekly, OK!, Men’s Journal and 30+ of the largest consumer-facing media brands in the world.

Prior to Accelerate360, Jonny was the Vice President and Head of Business Development at Engine Shop, a full-service engagement marketing agency that worked with clients including Mercedes-Benz, AB InBev, Delta Air Lines, Microsoft, American Family Insurance, Virgin Voyages and Major League Soccer.

Sonkin started his career at world renowned sports agency, IMG, where he worked with Fortune 50 brands like Kia Motors, T-Mobile, USAA, Starwood Hotels, DraftKings and many more to help them realize their sponsorship ambitions and develop activation strategies that leveraged partner IP.

Jonny graduated from Syracuse University and currently lives in New York City with his wife, Michele, and their 2 kids, Coby and Romi.

As COO and Co-Founder, Russell Wilde is responsible for the day-to-day business operations of Front Office Sports.

Prior to FOS, Wilde held various roles in Strategy, Operations, and Marketing at Thuzio, a sports media and events company that produces a weekly live sports interview show for a Members-only audience, and Julius, a SAAS influencer marketing platform. Wilde started with Thuzio in 2013 as an intern and worked his way up to a senior marketing management role in 2017.

Wilde received his B.S. in Sport Administration from the University of Miami.

Adam Frischer is the EVP, Head of Brand Partnership of Front Office Sports, overseeing all functions of the brand partnerships team, with a focus on scaling advertising revenue through strategic team structure, streamlined process and leveraging key relationships with brands and agencies.

Before FOS, Frischer spent ~20 years in Media and Production, the last 8 years effectively introducing new media companies to Madison avenue. Frischer was most recently at Tastemade where he was Head of US Sales, overseeing all media-related revenue streams. During his tenure at Tastemade, Frischer built a highly successful and strategically structured sales organization that delivered over a quarter-billion dollars in revenue, while maintaining seller-retention rates at nearly twice that of the industry average.

Frischer graduated from the University of Vermont and today lives in Syosset with his wife, Andrea, their two children, Ruby and Miles, and dog Lola.

Dan Roberts is the Editor in Chief at Front Office Sports. Previously, he was Editor in Chief at crypto news site Decrypt. Before that, he spent five years covering sports business and tech at Yahoo Finance and five years covering sports business and tech at Fortune. He has also written for Sports Illustrated, Time, Vice, Deadspin, Air Mail, The Washington Post, The Wall Street Journal, The Guardian, The Paris Review, NPR, Salon, The Morning News, and many more. He's appeared on CNN, Fox Business, CBS This Morning, Golf Channel, BBC, and other TV networks over the years.

Dan is the author of the 2013 book "Zoom: How to Supercharge Your Career." He graduated from Middlebury College and the Columbia Graduate School of Journalism.

Edgar Walker is the VP, Audience Operations and Analytics, overseeing the Front Office Sports audience growth efforts while leading analytics and product efforts across the organization.

Prior to joining FOS in early 2020, Walker was the founder and principal of The Gameplan Group, a niche sports media advisory and investment firm in Denver, Colorado. He previously spent three years at Bleacher Report as the lead analyst for the B/R App, building comprehensive strategies around user engagement, retention, and personalization. During his time at B/R, the app reached all-time highs in active users and set industry highs for per-user engagement figures.

In 2014, Walker operated a boutique sports and digital marketing firm, Surge4 Marketing, after founding — and later selling — a basketball events and media business in his home state of Maryland.

An alumnus of UNC-Chapel Hill, Walker is a Baltimore native currently living in Denver.