Friday, May 15, 2026

Confusion Remains On Pac-12’s Media-Rights, Revenue-Sharing Future

  • School president denies reports of new Grant of Rights being finalized.
  • Conference deciding on future of splitting revenue among universities.
Pac-12
Kirby Lee-USA TODAY Sports

As the Pac-12 prepares to find a new media-rights partner — with USC and UCLA leaving for the Big Ten in 2024 — University of Arizona president Robert Robbins has thrown cold water on reports that the conference has finalized a new Grant of Rights agreement.

Multiple reports claim the remaining 10 schools will be following the ACC’s lead in moving to a performance-based payout system for postseason revenue when the College Football Playoff expands to 12 teams in 2024, while still sharing media-rights revenue equally.

“I have not been informed about any of the information,” Robbins told “The Paul Finebaum Show.” He added that he was “looking forward to hearing from my own commissioner” if there’s a deal.

The reported agreement could keep big Pac-12 brands like Oregon and Washington happy as conference realignment continues to disrupt college sports, as seen in Colorado’s strong links toward joining the Big 12.

With the Pac-12 currently receiving $250 million annually from ESPN and Fox, schools reportedly want to see that number increase to $300 million in order to rule out leaving the conference. The Pac-12 most recently brought in $580.9 million in total annual revenue, ranking fourth among the Power 5 conferences.

The impending Grant of Rights agreement, which wouldn’t take place until a new media partner is signed, also reportedly lays out details for how the Pac-12 plans to split up selling sponsorships on a conference level and on a school-to-school basis.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How a Small Town in Georgia Got the ACC Women’s Tournament

Greensboro has typically been the tournament’s host.

What Happened to the ‘Sac-12’ and Its $50M Promise?

The “Sac-12” group says it’s still committed to financially supporting the Hornets.
North Dakota State Bison wide receiver Jackson Williams (18) gets tackled on the sideline while playing against the South Dakota State Jackrabbits on Saturday, Oct. 25, 2025, at Dana J. Dykhouse Stadium in Brookings, South Dakota.

North Dakota State to Pay Millions to Join Mountain West

The Bison have finalized a deal to jump to the FBS level.

Indiana ‘Culture’ and Cash Land Stunning First Title

The unlikeliness of Indiana’s historic season cannot be overstated.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Jul 29, 2025; Montreal, QC, Canada; Maya Joint (AUS) reacts after scoring a point against Leylah Fernandez (CAN) in first round play at IGA Stadium.

NCAA Proposes Prize Money Rule Change After Landmark Settlement

The change would allow players to accept prize money without affecting eligibility.
April 2, 2026

Brett Yormark and Cody Campbell Fight Over Who Runs Big 12

“He is not the dictator of the conference. That’s not his role.”
Mar 29, 2026; Washington, DC, USA; UConn Huskies guard Braylon Mullins (24) celebrates after making the game-winning three-point basket against the Duke Blue Devils in the second half during an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
April 3, 2026

Braylon Mullins Waiting to Cash In On Game-Winning Shot

Mullins is holding off on NIL opportunities until the Huskies’ season ends.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 2, 2026

NCAA Is Trying to Close NBA Draft Eligibility Loophole

If passed, the rules will be implemented by the next academic year.
April 2, 2026

Iowa State Star Audi Crooks Enters Transfer Portal

Crooks, an Iowa native, has one year of eligibility remaining.
April 1, 2026

Why a Furniture Store Is Risking $50M on UConn Basketball

Jordan’s Furniture will refund purchases if both Huskies teams make the final.
April 1, 2026

The European Agent Behind the Illinois Final Four Run

Miško Ražnatović represents four of the Illinois “Balkan Five.”