The German soccer governing body DFL is reportedly about to begin the sale for a portion of its Bundesliga media rights.
The German league, which is hoping to sell 15% or more of the package, could receive up to $2.9 billion, according to a Reuters report. The rights will officially go on the market in March.
Earlier this month, the DFL built a “framework” to sell part of the package, hoping to receive between $2.7 billion and $3.25 billion.
Bundesliga is the second-largest soccer league in Europe — but as far as media rights go, it barely competes with the Premier League, which regularly occupies the top spot.
The Premier League rakes in $1.9 billion every year from its broadcast rights. Bundesliga, though currently in the billions for its per-year fees, generates about $700 million less.
Across the Pond
The German league isn’t stopping at traditional media rights, however — it’s getting creative with international partnerships.
Last fall, it announced a partnership with the NFL that included the league staging a game at Bayern Munich’s stadium. The deal will include a major collaboration.
The NFL does host multiple games in London, however — in 2023, it will play two at Tottenham Hotspur Stadium.
