Friday, May 15, 2026

Reebok Owner Eyes Takeover of Popular British Retailer

  • Authentic Brands Group has expressed interest in a takeover bid for British fashion retailer Ted Baker.
  • Ted Baker has 376 stores worldwide and its own lines of running shoes and athleisure wear.
Ted Baker

Reebok and Sports Illustrated owner Authentic Brands Group has expressed interest in a takeover bid for British fashion retailer Ted Baker. 

Ted Baker has 376 stores worldwide and its own lines of running shoes and athleisure wear for both men and women.

ABG joins a group of investors who submitted non-binding offers for Ted Baker last week. No deal is imminent, but ABG has submitted its bid in order to partake in the formal sale process. 

  • Private equity firm Sycamore Partners has also submitted a non-binding bid.
  • Sycamore submitted two takeover bids for Ted Baker in March, which got rejected.
  • Ted Baker rejected the bids because it undervalued the brand at roughly $334 million.
  • The fashion retailer saw its sales increase 35% in 2021.

Investing in well-established properties is no stranger to ABG, which owns fashion, athletic apparel, and equipment brands Nine West, Prince Sports, Tapout, Volcom, and others. 

In January, ABG reportedly purchased a 55% stake in David Beckham’s DB Ventures for $271 million. DB Ventures controls the soccer star’s deals with Tudor watches and Haig whiskey. In March, ABG completed its acquisition of Reebok from Adidas in a deal valued at $2.5 billion.

Not in Public 

In January, ABG canceled its plans for an IPO, according to an SEC filing. Instead, the conglomerate raised money through private sources and is valued at $13 billion after an investment in November 2021 from CVC Capital Partners and HPS Investment Partners.

ABG CEO Jamie Salter has said that the company still plans to go public, but will likely do so in 2023 or 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 29, 2025; Montreal, QC, Canada; Maya Joint (AUS) reacts after scoring a point against Leylah Fernandez (CAN) in first round play at IGA Stadium.

NCAA Proposes Prize Money Rule Change After Landmark Settlement

The change would allow players to accept prize money without affecting eligibility.
Mar 29, 2026; Washington, DC, USA; UConn Huskies guard Braylon Mullins (24) celebrates after making the game-winning three-point basket against the Duke Blue Devils in the second half during an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

Braylon Mullins Waiting to Cash In On Game-Winning Shot

Mullins is holding off on NIL opportunities until the Huskies’ season ends.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness startups.
Taylor Zarzour

3 Questions With the New Radio Voice of the Masters

Taylor Zarzour is filling in for Mike Tirico on SiriusXM this year.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament

How Golf Apparel Companies Pull Off Unauthorized Masters Merch

The Masters doesn’t officially partner with most apparel companies.
March 26, 2026

Masters Gnome Craze Reaches New Level As Presales Hit $1,500

The frenzy around the popular souvenir item continues to grow.
April 1, 2026

Nike Down On Earnings Amid Longer-Than-Expected Turnaround

Analysts see signs of progress but warn the recovery is going slowly.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 20, 2026

Can One Patriots Fan Spur Fanatics to Change?

“I’m hoping that one meeting can lead to another meeting and another meeting.”
February 19, 2026

Nike Relaunch of ACG Is Bid to Catch Up in Outdoor Boom

Nike’s sub-brand, which stands for All Conditions Gear, originally debuted in 1989.
May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.
February 13, 2026

Callaway Expects Tariff Costs to Reach $75M by End of 2026

The golf equipment manufacturer is being hit by tariffs.
February 11, 2026

TaylorMade’s ‘Mud Ball’ Feud With Callaway Takes Twist Over Paint

The paint on TaylorMade’s new golf balls uses “microcoating” technology.