• Loading stock data...
Thursday, March 5, 2026

Kobe’s Hall of Fame Career in Business

  • Kobe Bryant will be enshrined in the Basketball Hall of Fame posthumously on Saturday.
  • The five-time NBA champion left a legacy that transcends sports.
Kelvin Kuo-USA TODAY Sports/Design: Alex Brooks

Five-time NBA champion Kobe Bryant will be enshrined in the Naismith Memorial Basketball Hall of Fame posthumously on Saturday and he leaves a legacy that transcends sports. 

Kobe earned just over $323 million during his 20 seasons in a Lakers uniform, providing the 18-time All-Star with resources to build a remarkable business portfolio.

  • He founded Bryant Stibel & Co., a VC firm that invested in more than 40 businesses including Epic Games. 
  • Launched Granity Studios, an Academy Award-winning multimedia company. 
  • Co-founded sports drink brand BodyArmor, which generates more than $1 billion in sales and plans to overtake Gatorade as the No. 1 sports drink by 2025.
  • Co-founded Art of Sport, a line of body and skincare products made for athletes. The company has an exclusive deal with Target. 

Kobe’s business legacy continues with what appears to be the imminent debut of a Mamba sneaker and apparel brand.

Vanessa Bryant and Kobe’s estate failed to reach an agreement on a new contract with Nike last month, ending an 18-year relationship with the company.

Michael Jordan and Vanessa Bryant will present Kobe for induction in a Hall of Fame class that includes Tim Duncan, Kevin Garnett, and Tamika Catchings.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Doncic and Davis

Mavs, Lakers Swap Luka Doncic for Anthony Davis in League-Shaking Deal

Other picks and players are on the move in the seismic deal.
U.S. Soccer Federation president Carlos Cordeiro (left) and Sunil Gulati (center) and MLS commissioner Don Garber (right) pose for a photo.

Billionaire Who Chaired NASL Admits He Used Burner Account to Attack MLS,..

Rocco Commisso, the Mediacom founder, compared the MLS commissioner to Harvey Weinstein.
Jan 5, 2024; Philadelphia, Pennsylvania, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives against New York Knicks forward OG Anunoby (8) in the fourth quarter at Wells Fargo Center.

Why NBA Trade Season Is About to Pick Up

Eligible players include Sixers guard Tyrese Maxey and Nets center Nic Claxton.
JJ Redick

How Los Angeles Fires Are Affecting Sports: Lakers Game Postponed

Wednesday night’s Kings-Flames game was called off.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
Sep 29, 2024; Brooklyn, New York, USA; Las Vegas Aces center A'ja Wilson (22) dribbles the ball against New York Liberty forward Jonquel Jones (35) during game one of the 2024 WNBA Semi-finals at Barclays Center.

A’ja Wilson’s Star Continues to Rise With Release of Nike Shoe

Shoe deals have picked up alongside growing popularity of the WNBA.
January 31, 2025

NBA’s Bet on Victor Wembanyama Validated by Early All-Star Selection

Wembanyama is in his second season.
Dec 8, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers head coach Mike Tomlin (left) and Cleveland Browns defensive end Myles Garrett (95) talk after playing at Acrisure Stadium.
February 3, 2025

Myles Garrett Seeks Trade Ahead of Massive Extension Coming

The Browns star asked for a trade Monday after a 3–14 season in Cleveland.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Cincinnati Reds shortstop Elly De La Cruz (44) plays a ground ball off the bat of Pittsburgh Pirates second base Nick Yorke (38) in the second inning of the MLB National League Game between the Cincinnati Reds and the Pittsburgh Pirates at Great American Ball Park in downtown Cincinnati on Sunday, Sept. 22, 2024. The Pirates led 1-0 after four innings.
January 30, 2025

MLB Betting on Elly De La Cruz As a Future Face of..

The 23-year-old phenom is featured in two new marketing campaigns.
Jan 30, 2025; Washington D.C., USA; An Alexandria Fire Department crew departs the Metropolitan Police Department Harbor Patrol facility on its way to the site of the crash between an American Airlines passenger jet and an Army Black Hawk helicopter above Ronald Reagan Washington National Airport in Arlington, VA., on Jan. 29, 2025..
January 30, 2025

U.S., Russian Figure Skaters Killed in Washington Plane Crash

The skaters were returning to Washington from a camp in Kansas. 
January 29, 2025

Neymar’s Saudi Stint Is Over: 1 Goal, 7 Games, More Than $200..

He tore his ACL and injured his hamstring while on Al Hilal.