Thursday, June 4, 2026

Apple’s Fitness+ Set for Dec. 14 Launch

Apple Fitness
Apple

Apple’s long-awaited workout subscription service, Fitness+, debuts on Dec. 14. 

The service will feature guided workouts that are compatible on iPhone, iPad, and Apple TV. It requires an Apple Watch to track metrics while exercising.

The Total Package:

  • $9.99 per month or $79.99 annually
  • 10 workout categories, from HIIT to yoga 
  • 21 trainers

You only need Apple devices for most Fitness+ activities, but Apple says people can use “almost any bike, treadmill, or rowing machine” for workouts that do require equipment.

Fitness+ vs. Peloton: “They’re just going to be the content,” Peloton CEO John Foley said recently regarding Fitness+. “The magic is our connected platforms.”

Those connected platforms are Peloton’s $39 per month all-access membership which links with Peloton bikes and treadmills, ranging in price from $1,895 to $4,295.

Peloton’s stock rose 1.39% on the day, while Apple gained 0.51%.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A Reebok garment display is seen at a Walmart Supercenter on W. Greenfield Ave. on Thursday November 20, 2025 in West Milwaukee, Wisconsin.

Reebok, On, and Other Sports Retailers Demand Tariff Refunds

Reversing tariffs will generate up to $175B in refunds, says one group.

Apple’s Big Bet on F1 Is About More Than Streaming

The technology giant also strikes a unique content collaboration with Netflix.
Nov 21, 2025; Las Vegas, NV, USA; Mercedes driver George Russell (63) during the Las Vegas Grand Prix at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images

F1 CEO Defends Apple Leap: ‘Bigger’ Reach With ‘Other People’

F1 believes it’s making up for what it’s losing in reach elsewhere.

Penalties in Vegas Reignite F1 Title Fight—and ESPN’s Final Stretch

There are two races and a sprint race remaining in the calendar.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.