Saturday, October 3, 2026

Lack of Sports Driving Cord Cutting

  • Traditional TV subscriptions dropped by 1.8 million in the first three months of 2020.
  • Lack of sports and growing unemployment could continue trend.
Comcast TV
Photo Credit: Comcast

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Fewer people are paying for TV. The nation’s cable and satellite providers experienced their sharpest decline ever, losing more than 2 million paying subscribers in the first three months of the year, according to the Wall Street Journal.

A MoffettNathanson analysis of the situation cited 30 million U.S. unemployment claims and a lack of sports during the coronavirus pandemic as the main reason. The trend is unlikely to change soon, as the analysts suspect the numbers will get worse in the second quarter.

“Sports are the glue that hold the whole thing together,” MoffettNathanson Analyst Craig Moffett told the WSJ. “Without sports, the system is unraveling.”

Satellite TV suffered the most, with more than a million dropping their service. Cable lost 600,000.

Notable Numbers:

  • Comcast: -409,000
  • Charter: -70,000
  • Dish (including Sling TV): -413,000
  • DirecTV and AT&T Uverse: -897,000

While cord-cutting has been a trend as streaming services take off, it appears they are experiencing growing pains of their own. Analysts estimated YouTube TV, Hulu Live, Playstation Vue – which shut down its 500,000 subscribers in January – fuboTV and Philo grew 75,000 net subscribers, a drop from last year’s first-quarter growth of 590,000.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Nov 23, 2025; Durham, North Carolina, USA; Duke Blue Devils forward Nikolas Khamenia (14) lays the ball up in front of Howard Bison guard Bryce Harris (34) during the second half at Cameron Indoor Stadium.

Post-NFL College Hoops Is New Thanksgiving Trend for CBS and Fox

Two big basketball games will air after football action on Thursday.
Nov 21, 2021; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) scores against the Dallas Cowboys during the first half at GEHA Field at Arrowhead Stadium.

Chiefs vs. Cowboys Could Draw Record 50M-Plus Viewers

One exec describes Thanksgiving showdown as a “perfect storm” for TV ratings.
Nov 22, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) celebrates with teammates after scoring against the Edmonton Oilers during the second period at Amerant Bank Arena.

Sinclair Makes Bid for Rival TV Station Owner Scripps

The local media giant details its desire for greater scale.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.
Oct 1, 2023; Houston, Texas, USA; Former Houston Texans JJ Watt speaks to the fans during his Ring Of Honor Ceremony at halftime during the game between the Texans and Pittsburgh Steelers at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports
Opinion
September 14, 2026

J.J. Watt Wasn’t Better Than Tony Romo—but He Was Good Enough

Watt will remain with CBS’s top team for at least two more weeks.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers wide receiver Mike Evans (5) makes a touchdown catch over Los Angeles Rams cornerback Jaylen Watson (35) in the second half at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images
September 14, 2026

Netflix’s Australia Game Ties YouTube’s NFL Numbers From Brazil

The subscription streaming service posted an increase in global viewership.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Aug 8, 2026; Canton, OH, USA; Chris Berman moderates the Pro Football Hall of Fame enshrinement at Tom Benson Hall of Fame Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
September 14, 2026

How ESPN Will Use Chris Berman in Its Super Bowl Coverage

Berman has covered 44 straight Super Bowls and watched all 60.
Chairman of the Senate Commerce, Science, and Transportation Committee Senator Ted Cruz (R-TX) speaks during a committee event with the Artemis II crew members on Capitol Hill in Washington, D.C., U.S., May 12, 2026. REUTERS/Kylie Cooper
September 12, 2026

ESPN Faces Criticism for Giving Ted Cruz ‘GameDay’ Air Time

No opponents of the Protect College Sports Act have been interviewed on “GameDay.”
September 12, 2026

Revamped McAfee Kicking Contest Pays First Winner $1.2M

The contest has entered its fourth season on College GameDay.
The Herd
Exclusive
September 12, 2026

Colin Cowherd Buys Stake in EPL’s Ipswich

Other Ipswich investors include Marques Colston and Ed Sheeran.