Rory McIlroy just completed one of the most remarkable stretches in golf history, winning back to back Masters titles and cementing himself among the greatest players to ever play the game. But how much does this second green jacket actually change his legacy, his brand, and his place in the conversation with the all-time greats?
Then there is the coverage. Amazon debuted as a Masters broadcaster this year and CBS drew serious criticism for missing the most important shot of the entire tournament on the 18th hole. Baker Machado gets into what went wrong on Sunday, what the Amazon partnership actually signals about the future of golf media rights, and whether a three-broadcaster setup at Augusta is the new normal.
And on the ground in Augusta, the secondhand ticket market crackdown had fans waiting up to an hour just to get through the gates. The Masters gnome sold out in under an hour and one original edition just sold for a record price.
