Saturday, October 3, 2026

Inside the WNFC’s Breakout Season

Seven seasons in, the Women’s National Football Conference is breaking attendance and revenue records, adding a brand new team in Oakland, and reaching fans who never thought they would follow women’s tackle football. What is actually driving the momentum and why is year seven the breakout year? The Golden State Storm arrived and immediately set attendance records.

The WNBA’s Golden State Valkyrie is doing the same. Baker Machado digs into whether there is something unique happening on the West Coast around women’s sports, and what the rise of flag football at the high school, college, and Olympic level is doing for the WNFC specifically.

The NFL proved one thing when its players took the field for flag football: this is a completely different skill set. What does that mean for how we think about athletes, disciplines, and the future of the sport? Odessa Jenkins has some sharp takes, and a bold prediction for how the 2025 WNFC season ends.

A new weeknight TV show breaking down the business and culture of sports, premiering September 14th.

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