Saturday, October 3, 2026

A Blueprint to Save College Sports

College sports are changing fast—from NIL (name, image, and likeness) and the House v. NCAA settlement to shifting conference landscapes.

In this week’s episode of Next Up with Adam Breneman, presented by IMG Academy, Adam sits down at IMG Academy with CEO Brent Richard and Drew Weatherford, cofounder of Weatherford Capital, former FSU QB, and FSU Board of Trustees member, to discuss a bold solution to fix college athletics: Add more athletes.

Rather than cutting so-called “non-revenue” sports, they propose expanding roster spots and creating JV or “varsity-lite” programs that serve as on-campus farm systems—developing talent, reducing portal chaos, and generating new revenue.

A new weeknight TV show breaking down the business and culture of sports, premiering September 14th.

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