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Amazon Prime Video is poised to announce the hiring of Dell Curry as an analyst for its growing NBA coverage team, Front Office Sports has learned.
The father of NBA superstar Stephen Curry and 11-year veteran Seth Curry currently works as a color commentator for the Hornets. Dell Curry, who became that franchise’s No. 2 all-time leading scorer during his own 16-year NBA career, will join a growing list of hires for Prime’s upcoming NBA coverage during the 2025–26 season.
They include former TNT Sports game analyst Stan Van Gundy; play-by-play announcer Ian Eagle; NBA legends Dwyane Wade, Steve Nash, Dirk Nowitzki, and Blake Griffin; former WNBA star Candace Parker; and studio host Taylor Rooks. The Athletic also reported Thursday that announcer Kevin Harlan and analyst Brent Barry are joining Amazon.
The hiring of Curry puts Amazon in pole position to recruit one of the NBA’s biggest stars when they retire. FOS has written about the company’s relationship with 40-year-old LeBron James, but this broadens one with 37-year-old Steph Curry.
Hiring Dell Curry could be a preliminary chess move by Prime to recruit his superstar son, with four NBA titles and two MVP awards on his résumé, to be its lead NBA face and voice. Curry’s teammate Draymond Green worked alongside Charles Barkley’s Emmy Award–winning cast on TNT’s Inside the NBA while an active player. Green is also eyeing sports media as a “big part of his future,” agent Josh Pyatt told FOS in January.
James, meanwhile, has a growing business and marketing relationship with Prime that could lead to him eventually joining their NBA coverage. The four-time champion is currently appearing in the online retailer’s “What’s Next” ad campaign for Prime Day 2025 from July 8–11. The Lakers superstar’s Mind the Game podcast with Nash is part of the Wondery network, which was acquired by Amazon Music for $300 million in 2020.
James and his fellow NFL fans from The Shop also created a ManningCast-style alternative stream around Prime’s coverage of Thursday Night Football, dubbed TNF in The Shop.
Prime will share U.S. media rights with incumbent ABC/ESPN and returning media partner NBC Sports as part of the NBA’s new 11-year cycle of media deals worth $77 billion. As part of the league’s new normal, TNT will no longer operate NBA TV and NBA.com.
Prime declined to comment.
