Masters Raising Ticket Prices After Cracking Down on Secondary Market

The Masters is increasing ticket prices next year, as big shifts loom around the secondary market for golf’s most popular tournament.

Ticket applications for the 2026 Masters opened on Sunday, and tournament day tickets (Thursday through Sunday) cost $160 each, up from $140 this year. 

Practice-round tickets will cost $150 for Wednesday (which includes the famous par-3 contest) and $125 for Monday and Tuesday. In April, all practice-round tickets (Monday through Wednesday) cost $100.

This marks the first ticket-price increase since 2023, when both tournament day and practice-round tickets rose from their previous prices of $115 and $75, respectively.  

The Masters uses a lottery system to award the right to buy tickets. Millions of requests are estimated to be received annually, but Augusta National allows only about 40,000 fans on-site each day. Applications are open through June 20, and winners will be notified in late July.

Behind the Scenes

The ticket price increase arrives after Augusta National quietly cracked down on the secondary market for Masters tickets during April’s tournament. 

Augusta National is the only authorized seller of Masters tickets, and it reserves the right to exclude holders of tickets acquired from third parties, which was enforced more so this year than any other. 

In April, sources in the ticketing and hospitality business told Front Office Sports they widely believed it was all part of preparation for big changes to the Masters ticketing process coming next year, including a larger role for hospitality giant On Location. 

On Location quietly operates Map & Flag, Augusta National’s only official hospitality option that sold weekly passes for roughly $17,000 each this year. So far, it’s unclear whether the prices of Map & Flag tickets are increasing, too.

It also remains to be seen how the secondary ticketing market for the 2026 Masters will develop.